Introduction to colour principles

Colour can be destructive, making things illegible. Colour has to be used correctly.

Colour based on perception, it travels to us through waves.

EYES

The eye contains 2 kinds of receptors.
Rods and cones
While the rods convey shades of grey, the cones allow the brain to perceive colours.

Of the 3 types of cones the first is sensitive to red orange light, the second to green light and the third to blue violet light.
When a single cone is stimulated, the brain perceives the corresponding colour.
If our green cones are stimulates we see green.
If our red orange cones are stimulated we see red.
If both our green and red orange cones are simultaneously stimulated, our perception is yellow. 



Colour

Primary colours, Red, yellow, blue
mixing 2 primary colours gives you a secondary colour

Secondary colours, orange, green, violet

Tertiary, to get a tertiary you mix together a primary and secondary.

Red, Green, Blue, RGB spectural colour  
Cyan, magenta, yellow are primary colours in CMYK, secondary colours are RGB

Subtracted colour, when mixing primary colours you remove the colour values. CMYK are secondary colours: INK

Additive colour, when adding Red, Green, Blue it forms white: LIGHT

Complimentary colours, colours opposite on the colour wheel

Lecture Part 2

Chromatic Value = Hue + Tone + Saturation 

Hue is the name we give to  colour, to distinguish between them, e.g. bluey green, green and yellowy green

Luminance is how bright something is 

SHADE 
Darker colours absorb a lot of light 
Lighter colours reflect more light 

TINT, reducing the chromatic value, haves more luminance 

TONES, comes from desaturating a colour 

Saturation is how much colour is there. 


Colours change depending on what is surrounding them and what they can be compared against, as shown below. Our perception of a colour changes when a colour is put next to it  , so what might of been a red before might change to a darker more violet red after.  

As can be seen here despite the fact the outside colour is all the same but it seems to change when you move past the middle point 

For a task we were asked to layout all the colours we had collected in a colour wheel type layout, ordering them from the most yellow orange to the most red orange. The selection of orange objects below are what i brought in.

This is the layout we as a group arranged into the different tones of each colour. 

This is the final outcome, as can be seen each group looked at each object and decided whether or not it  had more of one colour that was next to it in the colour wheel, for example in my group i looked at a object and decided it had a lot of yellow in it so put it at the end where the yellow joined on to the orange.

After this we were asked to select 7 objects that displayed the most yellow, most red, the darkest, the lightest, the palest, dullest and the standard orange. With each of these objects we used the pantone set we were introduced too to match them up with the closest colours.  

Our pantone selection was: 

MOST YELLOW - Shavers, Pantone 123c,  

15pts Pantone Yellow 93.8

1pt Pantone Warm Red 6.2

MOST RED - Nail Varnish, Pantone 173c 

12pts Warm Red 72.2 

4pts Yellow 24.3 

1/2 Black 3.0 

BRIGHTEST - Glove, Pantone 1645c 

10pts Warm Red 62.5 

6pts Yellow 37.5 

DARKEST - Reeses, Pantone 1655c 

10pts Warm Red 62.5 

6pts Yellow 37.5 

PALEST - Ticket, Pantone 712m 

4pts or .021 3.0 

1/8pt Black .06 

202 1/8pts Trans Wit 98.00 

DULLEST  -  T - Shirt, Pantone 1635m 

21/2 pts Warm Red 15.6 

11/2 pts Yellow 9.4

12pts Trans Wit 75.0 

MOST ORANGE - Jelly Mould, Pantone 1505c 

8pts or.021 50.0 

8pts Trans Wit 50.0 

TYPOGateau research

BRIEF 

You are required to produce a Typogateaux that resembles an existing letterform or glyph. 

BACKGROUND/CONSIDERATIONS 

The typogateaux can be created from a brought cake that is then crafted into a typographical form or lovingly made by you own fair hands. 

Each typogateaux should be supported by a broad range of visual investigation in the form of design sheets and notebooks. 

This is a simple but effective design, the letters could be cut out into HELVETICA. 

We could have this in the middle of the cake and have different colour modes as the shape of the cake. 

NUYU Research

Research for our How to brief

The research i am going to collect are going to be useful info graphics that tell a routine in a simple way.  

This type of infographic is very popular, especially having them placed in a circle, showing a routine. The graphics also have little detail.  

This kind of graphic could be used on our designs as it provides a very simple way of doing the exercise. 

This again like the 1st image provides a simple routine but this time is explained by photography, something we could take into account when making our designs. 

Research task - Vivienne westwood

 

Dame Vivienne Westwood, DBE, RDI (born Vivienne Isabel Swire on 8 April 1941) is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.

Westwood came to public notice when she made clothes for Malcolm McLaren's boutique in the King's Road, which became famous as 'SEX'. It was their ability to synthesise clothing and music that shaped the 70's punk scene, dominated by McLaren's band, the Sex Pistols. She was deeply inspired by the shock-value of punk - "seeing if one could put a spoke in the system".

Westwood went on to open five shops, selling an increasingly varied range of merchandise, some of it linked to her many political causes such as CND and the civil rights group Liberty. She has been twice married, with two children.

Active Resistance manifesto

In a 2007 interview she spoke out against what she perceive as the "drug of consumerism", and she attended the première of The Age of Stupid, a film aiming to motivate the public to act against climate change.

 

 

She later created a manifesto of Active Resistance to Propaganda^, which deals with the pursuit of art in relation to the human predicament and climate change. In her manifesto, she "penetrates to the root of the human predicament and offers the underlying solution. We have the choice to become more cultivated and therefore more human – or by muddling along as usual we shall remain the destructive and self-destroying animal, the victim of our own cleverness."

Against the claim that anti-consumerism and fashion contradict each other, she said in 2007 that "I don't feel comfortable defending my clothes. But if you've got the money to afford them, then buy something from me. Just don't buy too much."

 

Sex and the City

Westwood's designs were featured in the 2008 film adaptation of the television series Sex and the City.

Artistic influence

Westwood has influenced the launch of the careers of other designers into the British fashion industry. She employed the services of Patrick Cox to design shoes for her Clint Eastwood collection in 1984. The result was a prototype for nine-inch-heeled shoes like the ones worn by supermodel Naomi Campbell when she fell during a Westwood fashion show in Paris in 1993

 Information was collected from HERE 

 After seeing her logo i decided to look a bit more into it, to see what it was about. 

The 'orb' of Vivienne Westwood reflects the orb of the British Crown Jewels but with the addition of the 'planetary' circle around it she gave it a bit of a punk twist. She has always used a lot of tweeds and tartans, which inspired her logo:
"The infamous Harris Tweed is certified as a genuine by the Harris Tweed Authority. The orb motif was reworked by Vivienne Westwood for her label logo." (from the book Made in Britain)

The information was collected HERE 

After seeing this i looked for the HARRIS TWEED logo.

 

 

British fashion designer Vivienne Westwood is a fan of Harris Tweed - her brand logo is very similar to Harris Tweed's logo. The Harris Tweed Authority pursued a long-running legal case to stop her using the Orb trade mark but Westwood won by being able to point to three minor differences between her logo and Harris Tweed's. While she has used Harris Tweed, the logo is often attached to products that are not made with Harris Tweed.

Information collected HERE

INTERESTING VIVIENNE WESTWOOD IMAGES