Studio Brief 2 The Cycling Event

For this brief i wanted to create a cycling event that was for charitable reasons, this would then allow me to do all the branding for this event, including things like maps, posters, information booklets, the logo. So basically it involves the information and way finding, branding and promotion and editorial. Another aspect that could be looked into is the web side, where people would set up there own page and get people to make donations to that page for the person taking part in the event. 


The Concept 

To set up a cycling event that will be for people of all ages catering with a range of different lengths in route based in the area of Leeds, this event is very applicable to Leeds because the Tour de France is starting here and so this will mean a lot more people will want to take part. The event will be taken part by people who wish to raise money for a charity similar to the London Marathon.  There will be 3 different course for 3 different age groups each represented by a different colour.  

The Brief

Firstly i am going to look at the type of aesthetic i want to use. Looking into colours that might be appropriate. Also different printed media that i might need for my event. 

Existing bike events 

Sky ride 

 Below i was just seeing what different categories i might want to include in my event and whats relevant 

this event has skill levels like what i want to have on my event

I like the blue colour scheme that has been used with this event, it is simple and well organised, the website is also easy to navigate around and has all the information needed. 



Ride it, Evans Cycle 

This event again has a strong colour system and its simple and easy to read and find your way through the website. 




Yorkshire Grande Deport, Tour De France 

This website is very relevant and it has things on it that i want on my website such as showing the track, places to visit, eat and drink, it again has a simple colour scheme and easy navigation, the overall look of the brand is strong. 




London Marathon

There brand and identity 



Logo

Brand Guidelines for the race 

After looking at the london marathon it showed me what could be produced and what has to be made, also looking at the pack that runners get given i could look into doing something like that. Maybe a pack that contains things like a pump or puncture repair kit for the bikers in my event.