Design for web crit

Feedback


Today we had a crit on our web project, things i was told to look into and improve on were: 

• Start coding the website 
• Decide if my website is going to be a landing page or not 
• Make use of the first page, have a description of the website on it otherwise it is pointless 
• Good content 
• Relates well to the reader/audience 
• Like the use of infographics  
• Make the illustrations for the buttons better more clear 

I have to agree with this feedback, i was a little confused at first with the feedback on the one where they said my hompage was pointless because it had no information on it and i should decide if i wanted it to be a landing page or home page. And so i went away and looked at the definition of the two because i wasn't that clear what the difference between them was. 



What is a landing page?

Let's answer that by first establishing what a landing page is not. That's important because there are a lot of different definitions floating around out there. (The other definitions aren't better or worse -- they're just different.) The biggest difference I often see is the term "landing page" being used to refer to any ol' page on a website. You know, they're all pages on which one might "land."
However many marketers, ourselves included, prefer to differentiate landing pages a little bit more than that. Instead, we would call any page on the web on which one might land a "web page," whereas a "landing page" is any page on the web on which one might land that 1) has a form and 2) exists solely to capture a visitor's information through that form.




it doesn't make it a landing page. (To be clear, it's not a bad thing, necessarily, to have a form on your homepage. But it's still not a landing page.)
Why?
Because if you go back to the definition from earlier in this post, a landing page has to meet two criteria to be dubbed as such:

1. It must have a form. (Check!)
   
2. It must exist solely for the purpose of capturing a visitor's information through that form. (Nope. Sorry. Try again next time.)

Your homepage, while it may have a form, exists to perform many other functions other than capturing visitor information via a form. You might want to introduce your founder, show examples of your content, talk about pricing and services, entertain people with a cool slideshow, or play a video on your homepage. These are all great things to do, but they would distract from getting a visitor to fill out a form.
And that's why landing pages are so valuable.

Source 


  
Pure Definition:

The pure definition of a landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.

What a Landing Page should be:

The best use of a landing page is not what it is, but what it can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is to consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor go up, as should your conversion rate.
Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor.
Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.


Source 


Homepage definition


The opening or main page of a website, intended chiefly to greet visitors and provide information about the site or its owner.




So after doing this research after my crit i feel i need to add some detail about my website on the first page, like what it is and what people can find on the website. 









   
Another thing i was told to look into was making the illustrations better becasue at the moment they were not that clear on what they were


These are my original buttons, and i feel like  they were correct, there not that clear at all and a bit boring, so i might use pictures of the 3 films and then make vectors out of them so they are more detailed.