After thinking into this brief i had some ideas of having a rustic restaurant that had a wooden feel to it but mixed in some modern features.

Products

Menus

This is the kind of rustic materials i want to use in my restaurant

Bottles

Packaging

Take away box?

Interior

Anamorphic

Using this anamorphic style makes the place a lot more interactive

Glyphs

I feel a glyph offers a perfect opportunity for a logo, this would then also relate it to typography which is what the brief is about

These are three glyphs i found on indesign on the typeface Zapfino, i think the shape of them offers a lot and with a little editing on illustrator they could be worked into something strong. They would work really well if i was to go for a up market initial pizza restaurant which was one of my ideas

Looking into points and picas

A point is a unit of measurement that is the standard for measuring type and is used for measuring depth of printing. One point is equal to .013836 of an inch and 72 points are approximately 1 inch.
A pica is a typesetting unit of measurement commonly used for measuring lines of type. One pica equals 12 points. There are 6 picas to an inch.
A standard US letter size page is 8.5 by 11 inches or 51 by 66 picas. (6 picas are approximately 25 mm)
The letter p is used to designate picas as in 22p or 6p. With 12 points to the pica, half a pica would be 6 points written as 0p6. 17 points would be 1p5 (1 pica = 12 pts, plus the leftover 5 pts).

Six picas = 1 inch
Twelve picas = 2 inch
Eighteen picas = 3 inch
Twenty four picas = 4 inch

Previous entrees

I think this is a very clever idea, the word if very type related and the colours and the font resemble the chosen place of Netherlands well. I really like the simplicity of this idea, it resembles typography but isn't too confusing.

This person focused solely on type for every aspect of the project, inside and out, menu place mats ect. I feel this is a good idea and has worked in some aspects but its so heavily typography that it becomes confusing.

Looking at menus for food a more upmarket pizza idea

Pizza

Plain & Simple

£7.75

Classic combination of mozzarella, tomato sauce and fresh basil

Spinach, Pesto, Artichokes and Baby Mozzarella

V N

£9.95

Fresh baby spinach, black olives, artichokes with garlic oil and light mozzarella

on a pesto base

Tiger Prawn & Shrimp

£11.95

With mozzarella, mascarpone, fresh chillies, cherry tomatoes, topped with rocket and

lemon oil on a tomato base

Cajun Chicken, Bacon & Goat’s Cheese

£10.95

With sweet peppadew peppers, mozzarella and tomato sauce

Hot & Spicy Macho

£11.95

Hot n’duja sausage, bacon, chicken, fresh chillies, peppers and red onions,

mozzarella and tomato sauce

Mushroom

£8.95

Cup mushrooms, mozzarella, tomato sauce finished with fresh parsley and garlic oil

Fiorentina

£9.65

Spinach, free range egg, Grana Padano, garlic oil, black olives, mozzarella and

tomato sauce

Rocket & Prosciutto

£10.65

Prosciutto, black olives, mozzarella and tomato sauce, topped with fresh rocket

and shaved Grana Padano

Four Cheese

£10.65

Gorgonzola, mozzarella, Grana Padano and cheddar cheese on a tomato base

Grilled Vegetable & Goat’s Cheese

£10.95

Grilled aubergine, courgette, roasted peppers, caramelised onion, tomato sauce

with mozzarella and goats cheese

Italian Sausage

£10.95

Pepperoni, salami, cherry tomatoes, mozzarella, roasted sweet peppers

and tomato sauce

Chicken & Spinach

£10.45

Roasted chicken breast, spinach, goat’s cheese, mozzarella and tomato sauce

Chicago

£10.45

Minced beef in barbecue sauce, mozzarella, cheddar cheese, roasted peppers,

red onions and tomato sauce

Spicy Chorizo Sausage

£10.45

Red onions, mozzarella, mixed peppers and tomato sauce

Beetroot, Bacon & Blue Cheese

£10.95

Sweet beetroot, bacon with Gorgonzola, mozzarella, spinach, red onion and

tomato sauce

Classic Italian

†

£9.95

Mushrooms, Italian ham, black olives, tomato sauce and mozzarella

Hawaiian

£9.95

Italian ham, juicy pineapple, mozzarella and tomato sauce

Extra Toppings

per item £1.65

Shrimps, tuna, salami, pepperoni, chicken, spicy chorizo,

anchovies, salmon, bacon, or any other pizza topping

Salad

Caprese

£9.95

Rocket, vine tomato and buffalo mozzarella dressed with extra virgin olive oil,

red onion and black olives

Mushroom, Artichoke & Avocado

£10.45

On a bed of rocket and spinach with sun dried tomatoes, baby mozzarella and

spring onions, dressed with balsamic vinegar and extra virgin olive oil

Cray Fish

£11.95

On a bed of rocket with cucumber, cherry tomatoes, lemon olive oil dressing and

lemon wedges

Niçoise

£10.25

Mixed leaves topped with tuna, free range egg, anchovies, mixed peppers, capers,

olives and house dressing

Chicken Caesar

£9.95

Cos lettuce, anchovies, croutons and shaved Grana Padano, with shredded chicken breast

Warm Bacon & Goats Cheese

£10.85

On a bed of mixed leaves, chopped tomatoes and red onions, with Cajun spice,

dressed in balsamic glaze

Chicken Bacon & Avocado

£10.95

Hot shredded chicken with bacon and avocado on a bed of mixed leaves and

balsamic glaze

Pasta

Linguine Bolognese

£10.25

Pasta strands with Italy’s famous ragu of minced beef, onions, herbs and a

tangy tomato sauce

Fusilli Pesto

N *

£9.65

Spiral-shaped pasta with cherry tomatoes, pine kernels and fresh basil pesto

finished with shaved Grana Padano

Seafood Linguine

£12.95

Mixed seafood with white wine and fresh chillies in tomato sauce

Spicy Sausage Linguine

£10.95

Pasta strands with chorizo, mushroom, spring onions and garlic in a tomato

and cream sauce with a hint of chilli

Penne Arrabiata

£9.45

Pasta tubes in a traditional tomato sauce, flavoured with garlic, chilli and red onion

Gourmet Fettuccine

£11.95

Pasta ribbons with spicy Cajun chicken, shrimps, mixed peppers and spring onion

Lasagne

£9.95

Layers of pasta with bolognese sauce, béchamel and Grana Padano

Sides

Rocket Salad

£4.35

With Grana Padano shavings & extra virgin olive oil dressing

Mixed Leaf Salad

£3.95

Lettuce, red onion, tomato & cucumber with house dressing

Tomato sauce

Drinks

Rioja Reserva 2008 Marqués de Riscal

Taste

A classic Rioja Reserva. Full bodied and muscular, yet smoothly polished and embellished with complex aromas of vanilla and toasted oak, combined with summer fruit flavours.

Châteauneuf-du-Pape 'Cuvée des Antiques' 2012

Taste

This wine is dark ruby with a complex nose of spices and hints of pear. A smooth and lingering finish.

Looking at Pizza logos

i think these provide a rustic look, but are not quite as sophisticated as id like, they need to be more exquisite, have a bit more class.

cheesy quotes

We aim to make every occasion and everyday food exceptional.

We aim to make every occasion and everyday
food exceptional.

We provide delicious food and refreshing drinks, in beautiful
surroundings with superb service.

What floats our boat? Four simple things. Beautiful music.
Stunning design. Unique experiences. Exceptional food.

Our menus are carefully created using exceptional ingredients and our chefs
are chosen for their talent, passion and flair.

Websites

Food websites

image scroll of the food