Responsive crit

Today we had a crit on what we had done for the responsive brief. 

We were given a range of questions we had to answer throughout our crit. 



Does the solution answer the brief? 

Does the modification still answer the brief? 

Are the methods of distribution appropriate? 

Is the concept clean and appropriate? 

Active decisions been made from informed point of view? 

Is there a clear audience and is the solution appropriate to them?   



Feedback given

The solution answers the brief well and has expanded on it

Despite the modification of the audience the brief is still answered

The methods of distribution work well because they don't want to be advertised but with the poster they are but subtly  

Concept is well thought out and works well with the audience 

the product has been thought well for the audience and well thought out for other aspects such as packaging and how it will be contained. 

The audience is very clear and the solution works well with them because they will be young professionals who are stuck at a desk but will be interested in innovative and interesting packaging.