Today we had a progress crit on our Champneys brief
Me and Ant took in what we had been doing and the research we had been doing. We presented our work and told them what we planned on doing. So we said we were going to aim our brief at the parents because it was completely unrealistic to think students would spend that much money on these spa days.
After presenting what we had we then took over one of the pairs on our tables brief, and taking it on from where they were and saying what we would then go about doing with it.
The feedback we were given
Comment on the brief effectiveness of the concept. Does it address the problems identified in the brief?
Weaknesses: Target audience has to be 16 to 25 year olds so aiming it at parents wouldn't fit the brief
Strength: Breadth of ideas for print and web solutions
Weakness: Lacking strong design concept and direction
Suggestions: Aim at the specified target audience by looking at promoting the cheaper products and vouchers
Comment on the design direction and decisions made regarding the production and distribution of the response
Look at the products they sell in boots eg scrubs washes, butters, and souffles, oils, spritz and gels, bath hand feet.
Suggestions
Produce an advertising and promotional campaign, which creates a juxtaposition between alcoholic cocktails and their products
Products
energising lime: Gin Ricky
Watermint: Mojito
Citrus Blush: Balitmore Bang
Exotic Treat: Long island ice tea
Distant shores: Sex on the beach
Slogan: 'discover your inner calm and outer beauty, and take home the Champneys spa feeling today'
If money and time were no object how far would you go with the brief based on what has been presented
Create an advertising campaign for each of the products and possibly their products for men line
Photoshoot of cocktails and product, super high quality images
This concept could then be applied to publications promotional material, booklets, publications, billboards, adverts in magezines for 16 to 25 year olds
Design an app for the campaign
After this crit me and Ant thought that this was a strong idea and that we might use it in some way, i personally thought that going down the root of the healthy and well being aspect was still key because they mentioned it so much in the brief was still the best way to go but this idea could also be used along side this.
Thursday, 27 February 2014
Wednesday, 26 February 2014
Interim Crit
Today we had a crit on our work that we had produced so far on our 16 page publication.
The book i presented to the group is shown below:
The feedback given
Strengths
Areas for improvements
Considerations
More feedback given
Action Plan
I think i am now going to start looking into other layouts and get what images i want to use sorted, some feedback i got back a lot was that i should have more content so im going to right some more, and look into what other aspects i could right about each bike, i think i am also going to try and vectorise each bike, this will then emphasise each of the amazing shapes and intricate detail on a bike.
I am also going to look at other possible layouts i might be able to use, maybe some that will look into the main aspects of each type of bike.
The book i presented to the group is shown below:
The feedback given
Strengths
- The use of catergorising them
- Colour code works well
Areas for improvements
- Needs more information on the bikes, ie what terrain can they ride on, how much they cost ect
- If you want to show catorgorising you need to have a range withing that category
- Experiment with different layout ideas
- Get rid of the black box around the images
Considerations
- Maybe more of an urban, hand rendered style rather than clinical
- Make a point of the title, enlarge and make it the first thing you see, the text and then have only maybe one enlarged image of the bike without a background
- Look at other bike publications? Not too sure how you could work due to certain aesthetics.
- Perhaps you could centralise the text
- Maybe an image on the front cover?
More feedback given
- I defiantly think there should be more body copy because at the moment it doesn't look balanced
- Consider working with both throughout your publication, it would also be worth trying out different sized images instead of filling each page
- You could brand a new bike range or do something relating to an event, Tour De France
- There needs to be more information maybe listing the bikes and why they fit within that caterorgory? I think that close up of the special features that make it that category
- I think you should brand a certain caterogory of bike (logo, tage, signs, manuals) Biking event!
- I think the colours are a good range although, i think they could be nicer tones, although this maybe due to the print
- Defiantly have more information on each page
- Yes have different variations, maybe images of where the bike will be used.
- You could make a giant infogrpahic ?
- Hold a cycling event?
- The layout of the book can be a lot more creative, for instance, think of the biological poster that we used to see at school
- This could help you layout your images of the bikes in a more diverse way
- Get rid of the border around each image
- Some of the colours work together, but not all, i suggest you go on, illustrator under 'window tab', 'Kuler' and look up different swatches that work for the bikes
- The next part of your brief could be selling and branding a selected bike, i.e: if you chose a racing bike, how would you brand it to your audience? People who race in competitons. How would you get them to buy it?
Action Plan
I think i am now going to start looking into other layouts and get what images i want to use sorted, some feedback i got back a lot was that i should have more content so im going to right some more, and look into what other aspects i could right about each bike, i think i am also going to try and vectorise each bike, this will then emphasise each of the amazing shapes and intricate detail on a bike.
I am also going to look at other possible layouts i might be able to use, maybe some that will look into the main aspects of each type of bike.
Saturday, 22 February 2014
Product, Range and distribution further research
After my crit there was a lot of question being asked about the penny farthing like why was it made? Why did they keep making it? and was there a purpose?
So i thought i would start looking into it to answer some of these question that were posed.
Penny-farthing, high wheel, high wheeler, and ordinary are all terms used to describe a type of bicycle with a large front wheel and a much smaller rear wheel that was popular after the boneshaker, until the development of the safety bicycle, in the 1880s. They were the first machines to be called "bicycles".
Although they are now most commonly known as "penny-farthings", this term was probably not used until they were nearly outdated; the first recorded print reference is 1891 in Bicycling News. It comes from the British penny and farthing coins, one much larger than the other, so that the side view resembles a penny leading a farthing.
For most of their reign, they were simply known as "bicycles". In the late 1890s, the retronym "ordinary" began to be used, to distinguish them from the emerging safety bicycles, and this term or Hi-wheel (and variants) is preferred by many modern enthusiasts.
About 1870, English inventor, James Starley, described as the father of the bicycle industry, and others began producing bicycles based on the French boneshaker but with front wheels of increasing size, because larger front wheels, up to 1.5 m (60 in) in diameter, enabled higher speeds on bicycles limited to direct drive. In 1878, Albert Pope began manufacturing the Columbia bicycle outside of Boston, starting their two-decade heyday in America.
Although the trend was short-lived, the penny-farthing became a symbol of the late Victorian era. Its popularity also coincided with the birth of cycling as a sport.
Development
Frenchman Eugene Meyer is now regarded as the father of the High Bicycle by the International Cycling History Conference in place of James Starley. Meyer patented a wire-spoke tension wheel with individually adjustable spokes in 1869. They were called "spider" wheels in Britain when introduced there. Meyer produced a classic high bicycle design until the 1880s.
James Starley in Coventry added the tangent spokes and the mounting step to his famous bicycle named "Ariel." He is regarded as the father of the British cycling industry. Ball bearings, solid rubber tires and hollow-section steel frames became standard, reducing weight and making the ride much smoother.
Penny-farthing bicycles are dangerous due to the risk of headers. Makers developed "moustache" handlebars, allowing the rider's knees to clear them, "Whatton" handlebars, that wrapped around behind the legs, and ultimately (though too late, after the Starley safety bike), with the 1889 American Eagle and Star, the position of big and small wheel was reversed. This prevented headers, but left the danger of being thrown backwards when riding uphill. Other attempts included moving the seat rearward and driving the wheel by levers or treadles, as in the Xtraordinary or Facile, or gears, by chain as in the Kangaroo or at the hub in the Crypto; another option was to move the seat well back, as in the Rational.
Even so, bicycling remained the province of the urban well-to-do, and mainly men, until the 1890s, and was a salient example of conspicuous consumption.
The penny-farthing used a larger wheel than the velocipede, thus giving higher speed on all but steep hills. In addition, the large wheel rolled more readily over cobbles, stones, ruts, and so on. Since rough-paved and unpaved roads were more common than smooth roads, the increase in rider comfort was significant.
The high riding position might seem daunting, but mounting could be learned on a lower velocipede. Once mastered, a high wheeler can be mounted and dismounted easily on flat ground and some hills.
An important and unfortunate attribute of the penny-farthing is that the rider sits high and nearly over the front axle. When the wheel strikes rocks and ruts, or under hard braking, the rider can be pitched forward off the bicycle head-first, called "taking a header" or simply "a header". Headers were relatively common, and a significant hazard: riders sometimes died from headers. Riders coasting down hills often took their feet off the pedals and put them over the tops of the handlebars, so they would be pitched off feet-first instead of head-first. It is hypothesised that the origin of the Unicycle occurred when a wheelmen with great balance was able to recover from a mild header and continue to ride with the rear wheel off the ground. After mastering this skill he cut off the rear wheel.
Penny-farthing bicycles often used similar materials and construction as earlier velocipedes: cast iron frames, solid rubber tires, and plain bearings for pedals, steering, and wheels. They were often quite durable and required little service. For example, when cyclist Thomas Stevens rode around the world in the 1880s, he reported only one significant mechanical problem in over 20,000 km, caused when the local military confiscated his bicycle and damaged the front wheel.
Below is one answer i found to why the Penny Farthing was invented
Before the invention of the chain drive the rider either had to kick himself along or have the pedals stuck to the wheel axle. Due to the human anatomy a front wheel drive works better than a rear wheel drive. And if the wheel only turn as fast as the pedals you have to make the wheel big to get any speed out of it for transport. Same reason anyone invents anything A person had an idea and managed to turn it into reality.
SOURCE
So i thought i would start looking into it to answer some of these question that were posed.
The Penny Farthing
Penny-farthing, high wheel, high wheeler, and ordinary are all terms used to describe a type of bicycle with a large front wheel and a much smaller rear wheel that was popular after the boneshaker, until the development of the safety bicycle, in the 1880s. They were the first machines to be called "bicycles".
Although they are now most commonly known as "penny-farthings", this term was probably not used until they were nearly outdated; the first recorded print reference is 1891 in Bicycling News. It comes from the British penny and farthing coins, one much larger than the other, so that the side view resembles a penny leading a farthing.
For most of their reign, they were simply known as "bicycles". In the late 1890s, the retronym "ordinary" began to be used, to distinguish them from the emerging safety bicycles, and this term or Hi-wheel (and variants) is preferred by many modern enthusiasts.
About 1870, English inventor, James Starley, described as the father of the bicycle industry, and others began producing bicycles based on the French boneshaker but with front wheels of increasing size, because larger front wheels, up to 1.5 m (60 in) in diameter, enabled higher speeds on bicycles limited to direct drive. In 1878, Albert Pope began manufacturing the Columbia bicycle outside of Boston, starting their two-decade heyday in America.
Although the trend was short-lived, the penny-farthing became a symbol of the late Victorian era. Its popularity also coincided with the birth of cycling as a sport.
Development
Frenchman Eugene Meyer is now regarded as the father of the High Bicycle by the International Cycling History Conference in place of James Starley. Meyer patented a wire-spoke tension wheel with individually adjustable spokes in 1869. They were called "spider" wheels in Britain when introduced there. Meyer produced a classic high bicycle design until the 1880s.
James Starley in Coventry added the tangent spokes and the mounting step to his famous bicycle named "Ariel." He is regarded as the father of the British cycling industry. Ball bearings, solid rubber tires and hollow-section steel frames became standard, reducing weight and making the ride much smoother.
Penny-farthing bicycles are dangerous due to the risk of headers. Makers developed "moustache" handlebars, allowing the rider's knees to clear them, "Whatton" handlebars, that wrapped around behind the legs, and ultimately (though too late, after the Starley safety bike), with the 1889 American Eagle and Star, the position of big and small wheel was reversed. This prevented headers, but left the danger of being thrown backwards when riding uphill. Other attempts included moving the seat rearward and driving the wheel by levers or treadles, as in the Xtraordinary or Facile, or gears, by chain as in the Kangaroo or at the hub in the Crypto; another option was to move the seat well back, as in the Rational.
Even so, bicycling remained the province of the urban well-to-do, and mainly men, until the 1890s, and was a salient example of conspicuous consumption.
Attributes
The penny-farthing used a larger wheel than the velocipede, thus giving higher speed on all but steep hills. In addition, the large wheel rolled more readily over cobbles, stones, ruts, and so on. Since rough-paved and unpaved roads were more common than smooth roads, the increase in rider comfort was significant.
The high riding position might seem daunting, but mounting could be learned on a lower velocipede. Once mastered, a high wheeler can be mounted and dismounted easily on flat ground and some hills.
An important and unfortunate attribute of the penny-farthing is that the rider sits high and nearly over the front axle. When the wheel strikes rocks and ruts, or under hard braking, the rider can be pitched forward off the bicycle head-first, called "taking a header" or simply "a header". Headers were relatively common, and a significant hazard: riders sometimes died from headers. Riders coasting down hills often took their feet off the pedals and put them over the tops of the handlebars, so they would be pitched off feet-first instead of head-first. It is hypothesised that the origin of the Unicycle occurred when a wheelmen with great balance was able to recover from a mild header and continue to ride with the rear wheel off the ground. After mastering this skill he cut off the rear wheel.
Penny-farthing bicycles often used similar materials and construction as earlier velocipedes: cast iron frames, solid rubber tires, and plain bearings for pedals, steering, and wheels. They were often quite durable and required little service. For example, when cyclist Thomas Stevens rode around the world in the 1880s, he reported only one significant mechanical problem in over 20,000 km, caused when the local military confiscated his bicycle and damaged the front wheel.
Below is one answer i found to why the Penny Farthing was invented
Before the invention of the chain drive the rider either had to kick himself along or have the pedals stuck to the wheel axle. Due to the human anatomy a front wheel drive works better than a rear wheel drive. And if the wheel only turn as fast as the pedals you have to make the wheel big to get any speed out of it for transport. Same reason anyone invents anything A person had an idea and managed to turn it into reality.
SOURCE
Thursday, 20 February 2014
Purdeys Crit
Crit
In todays session i had a crit on my individual practice work of on Purdeys, to show the group what i had done i took in the drawings that are blogged already and some research that i have been looking at into different types of bottles.
These are the drawings i took in to show my gorup.
I also explained about how i wanted to use these bottles.
Some feedback i received was that my idea of having a aluminium bottle that could be used again was good and also having a very simple bottle worked well for the target audience. Although some ideas were quite extreme like the quirky bottle idea and they might be hard to show in a mock up.
They also said that using the circles on the two bottle above was a good idea and i should look into using them for some advertising.
The group also said to me that the bottle idea of having it as a rectangle shown above, would work well because it would be easy to hold for people who are on the go slightly active people. Also the incentive of being able to reuse the bottle would be something they'd be interested in.
In todays session i had a crit on my individual practice work of on Purdeys, to show the group what i had done i took in the drawings that are blogged already and some research that i have been looking at into different types of bottles.
These are the drawings i took in to show my gorup.
I also explained about how i wanted to use these bottles.
Some feedback i received was that my idea of having a aluminium bottle that could be used again was good and also having a very simple bottle worked well for the target audience. Although some ideas were quite extreme like the quirky bottle idea and they might be hard to show in a mock up.
They also said that using the circles on the two bottle above was a good idea and i should look into using them for some advertising.
The group also said to me that the bottle idea of having it as a rectangle shown above, would work well because it would be easy to hold for people who are on the go slightly active people. Also the incentive of being able to reuse the bottle would be something they'd be interested in.
Product range and distribution binding research
Book Binding
For the publication i will look into different types of binding that works best for smaller format books, because what we are producing is only going to be 16 pages. I think a method where by i can use a stitch, this then adds i feel a more personal touch to my design. But this will depend on what i am going to display in my publication. My binding will also depend on what stock i choose to have because this will then effect how well they are when glued or stitched ect.
Saddle-Stitch Binding
This is one of the most common binding methods and usually involves folded inner pages being inserted into a folded cover. Staples are then applied through the fold. This method, although very widely used is only suitable up to a limited number of pages depending on weight.
This type of binding is clearly perfect for the number of pages we have to produce because its for a limited number and wont work for a large number of pages.
Case Binding
Used for books with a higher number of pages. Pages are collated in sections (usually 8 or 16). These sections are then sewn together and glued to the cover, along the spine, forming a very strong and durable bind. This method is often applied to reference books which need to withstand heavy use.
This way of binding is clearly for a large number of pages, but the case on the front could possibly be used for a limited number of pages, this would then provide a closer for the book and allow me to do such things as emboss and different printed methods on it, such as spot uv, screen print ect.
Perfect Binding
Most commonly used for paperback books, this method is normally a cheaper option than Case Bound. Similarly all pages are collated, stacked and glued down the spine. The spine can become damaged and split with heavy use.
Side-Stitched Binding
All pages are of equal size and are collated and stacked. Staples are applied through the entire stack down one edge which will become the spine. Although this creates a strong binding it prevents pages from being fully open or flat. This is a popular method for calendars and note pads where a perforation is often added to allow tear-off.
I think this type of stitching would work really well with few pages and it would also add a different characteristic to the publication.
Post Binding
This method utilises screws which allows for dismantling and adding or removing of pages. Popular for presentations or albums.
I think this type of binding could work really well with what i want to bind because it would have direct implications towards a bike, seeing as a bike has many bolts on it.
Tuesday, 18 February 2014
Secret 7 research
Secret 7
For this brief i am going to start researching both the elbow song and then the Jake Bugg song, Grounds for Divorce and Strange Creatures retrospectively.
Jake Bugg Song lyrics
Oh, it’s a cold world
But it’s haunting me
Oh, a little ghost of a girl
She came to me
She’s been haunting me
Strange creatures
Oh, yeah, you and I both
Strange creatures
Deep down you and I both
This man knows it all
Don’t have a clue about me
I’m in a nightmare
Not a thing can set me free
If only we could see
That we’re strange creatures
Oh, yeah, you and and I both
Strange creatures
Deep down you and I both
Oooh
Strange creatures
Oh, yeah, you and I both
Strange creatures
Deep down you and I both
Strange creatures
Deep down you and I both
Elbow, Grounds For Divorce
Mondays is for drinking
To the seldom seen kid
I've been working
On a cocktail called
"Grounds For Divorce"
Whoah
Polishing a compass
That I hold in my sleeve
Whoah
Down comes him on sticks
But then he kicks
Like a horse
Whoah
There's a
Chinese cigarette case
And the rest you can keep
And the rest you can keep
And the rest you can keep
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
Mondays is for drinking
To the seldom seen kid
There's this
Whispering of jokers
Doing "Flesh by the Pound"
To a chorus of supporters
From the little town halls
There'll be twisted karaoke
At the Aniseed Lounge
And I'll bring you
Further roses
But it does you no good
And it does me no good
And it does you no good
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
Someday we'll be drinking
With the seldom seen kid
About the song
'They re singing about the monday club where out of work locals go drinking cheap booze on a monday daytime. Hence it is a cocktail called grounds for divorce as he ll be well drunk when he gets home.
Theres a hole (dive) in my neighbourhood n he keeps going there.'
=====================
'Talking about being consumed with his divorce and getting his mind off of it by drinking at his local pub... Finding comfort in alcohol rather than think of the bad stuff going on. The whispering of joker and supporters are referring to the divorce court.'
=====================
'Good god, is this ever a song about alcoholism.
Mondays are when the regulars at the bar drink to the narrator's son, whom he doesn't see very often because he's always at the bar.
Unsurprisingly, his wife doesn't like that he's always there. He rarely comes home on time, either; he doesn't even use his compass/watch combo as a watch, so he never knows what time it is.
There's fighting at this bar, too, and plenty of gambling. The "sticks" line refers to billiards. (This point is pretty clearly made in the video.) Guy has bet someone everything he has, but asks to keep a Chinese cigarette case, presumably his most prized possession.
Can I just say that I love the chorus? What a beautiful, tortured sentence!
In the second verse, some guys are sitting around a table playing cards ("jokers") and lending each other money ("flesh by the pound" is a reference to one of Shylock's lines in The Merchant of Venice) while some women look on and make comments. "Aniseed" is used to make absinthe.
He may or may not have taken advantage of the ladies' availability; either way, he has plenty to apologize for. He's bought his wife roses before and he'll do it again, but his behavior doesn't change so he might as well not have bothered.
And, depressingly, we learn that his son will be in here soon enough, following his dad's lead.
I really, really like this song. What a stellar single!'
=====================
Frontman Guy Garvey (From Uncut magazine February 2008): "'Grounds For Divorce' was written when I was in a unhappy relationship. The words tumbled onto the page before I'd considered their meaning: 'I've been working on a cocktail called Grounds For Divorce.' It relates to the relationship I was in, but it's also a light-hearted look at the aftermath of losing my friend (singer songwriter Bryan Clancy who died in 2006), about wanting to get out of my beloved Manchester. I wanted to live somewhere else, just because of how heavy it got round here."
Looking into these 2 songs i think the elbow song has a much stronger meaning behind it, although very depressing it has a lot of visualizing materials that can be used. Such as the fact he goes to drink down at the pub all the time to avoid thinking about his wife/girlfriend who he had a bad relationship with, he used a compass, he used to give her a rose but they were no good, and they didn't mean anything to the woman, so this rose would be dead, as is the relationship, there is also the fact the song has undertones about a friend who he has lost.
Imagery i could use
Dead rose A bar A pint Sad Angry A broken heart Playing cards Compass
Images
Dead Roses
Compass
Cards
Pint
Interesting use of shapes to form two pictures
For this brief i am going to start researching both the elbow song and then the Jake Bugg song, Grounds for Divorce and Strange Creatures retrospectively.
Jake Bugg Song lyrics
But it’s haunting me
Oh, a little ghost of a girl
She came to me
She’s been haunting me
Strange creatures
Oh, yeah, you and I both
Strange creatures
Deep down you and I both
This man knows it all
Don’t have a clue about me
I’m in a nightmare
Not a thing can set me free
If only we could see
That we’re strange creatures
Oh, yeah, you and and I both
Strange creatures
Deep down you and I both
Oooh
Strange creatures
Oh, yeah, you and I both
Strange creatures
Deep down you and I both
Strange creatures
Deep down you and I both
Elbow, Grounds For Divorce
Mondays is for drinking
To the seldom seen kid
I've been working
On a cocktail called
"Grounds For Divorce"
Whoah
Polishing a compass
That I hold in my sleeve
Whoah
Down comes him on sticks
But then he kicks
Like a horse
Whoah
There's a
Chinese cigarette case
And the rest you can keep
And the rest you can keep
And the rest you can keep
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
Mondays is for drinking
To the seldom seen kid
There's this
Whispering of jokers
Doing "Flesh by the Pound"
To a chorus of supporters
From the little town halls
There'll be twisted karaoke
At the Aniseed Lounge
And I'll bring you
Further roses
But it does you no good
And it does me no good
And it does you no good
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
There's a hole
In my neighborhood
Down which of late
I cannot help but fall
Someday we'll be drinking
With the seldom seen kid
About the song
'They re singing about the monday club where out of work locals go drinking cheap booze on a monday daytime. Hence it is a cocktail called grounds for divorce as he ll be well drunk when he gets home.
Theres a hole (dive) in my neighbourhood n he keeps going there.'
=====================
'Talking about being consumed with his divorce and getting his mind off of it by drinking at his local pub... Finding comfort in alcohol rather than think of the bad stuff going on. The whispering of joker and supporters are referring to the divorce court.'
=====================
'Good god, is this ever a song about alcoholism.
Mondays are when the regulars at the bar drink to the narrator's son, whom he doesn't see very often because he's always at the bar.
Unsurprisingly, his wife doesn't like that he's always there. He rarely comes home on time, either; he doesn't even use his compass/watch combo as a watch, so he never knows what time it is.
There's fighting at this bar, too, and plenty of gambling. The "sticks" line refers to billiards. (This point is pretty clearly made in the video.) Guy has bet someone everything he has, but asks to keep a Chinese cigarette case, presumably his most prized possession.
Can I just say that I love the chorus? What a beautiful, tortured sentence!
In the second verse, some guys are sitting around a table playing cards ("jokers") and lending each other money ("flesh by the pound" is a reference to one of Shylock's lines in The Merchant of Venice) while some women look on and make comments. "Aniseed" is used to make absinthe.
He may or may not have taken advantage of the ladies' availability; either way, he has plenty to apologize for. He's bought his wife roses before and he'll do it again, but his behavior doesn't change so he might as well not have bothered.
And, depressingly, we learn that his son will be in here soon enough, following his dad's lead.
I really, really like this song. What a stellar single!'
=====================
Frontman Guy Garvey (From Uncut magazine February 2008): "'Grounds For Divorce' was written when I was in a unhappy relationship. The words tumbled onto the page before I'd considered their meaning: 'I've been working on a cocktail called Grounds For Divorce.' It relates to the relationship I was in, but it's also a light-hearted look at the aftermath of losing my friend (singer songwriter Bryan Clancy who died in 2006), about wanting to get out of my beloved Manchester. I wanted to live somewhere else, just because of how heavy it got round here."
Compass
Cards
Pint
Interesting use of shapes to form two pictures
Thursday, 13 February 2014
Champneys concept and action plan
During the session me and Ant created a action plan and concept statement , the action plan helps us to plan our time so we can set our own deadlines and allows us to work around each other and when we should meet to do work. The concept statement allows us to realise who are target audience are precisely and what we need to produce for the brief.
Wednesday, 12 February 2014
Concept crti
For the next session we will have to present our concept and so Ant has made some boards that show all our research so far and what we have been able to gather.
Wednesday, 5 February 2014
Product, Range and distribution
Folding bikes
The history
Military interest in bicycles arose in the 1890s, and the French army and others deployed folding bikes for bicycle infantry use. In 1900, Mikael Pedersen developed a folding version of his Pedersen bicycle for the British army that weighed 15 pounds and had 24 inch wheels. It included a rifle rack and was used in the Second Boer War.
The British WWII Airborne BSA folding bicycle was used from 1942-1945 in the Second World War by British & Commonwealth airborne troops, Commandos and some infantry regiments. Some were also used as run-abouts on military bases. A folding bicycle was developed as a small size was needed to enable it to be taken on parachute jumps from aircraft or in small gliders. The War Office in 1941 called for a machine that weighed less than 23lb (this was not achieved - the final weight was about 32 pounds) and which would withstand being dropped by parachute. When parachuted, it was rigged to that the handlebars and seat were the first parts to hit the ground as bent wheels would disable the bike. BSA abandoned the traditional diamond design as too weak for the shock and made an elliptical frame of twin parallel tubes, one forming the top tube and seat stays and the other for the chainstay and down tube. The hinges were in front of the bottom bracket and in the corresponding position in front of the saddle, fastened by wing nuts. The peg pedals could be pushed in to avoid snagging and further reduce the space occupied during transit. The bicycle was used by British paratroopers, Commandos and second-wave infantry units on the D-Day landings and at the Battle of Arnhem.
The 1970s saw increased interest in the folding bike, and the popular Raleigh Twenty and Bickerton Portable have become the iconic folders of their decade. It was however the early 1980s that can be said to have marked the birth of the modern, compact folding bicycle, with competing tiny-footprint models from Dahon and Brompton. Founded in 1982 by inventor and physicist Dr. David Hon and his brother Henry Hon, Dahon has grown to become the world's largest manufacturer of folding bikes with a two-thirds marketshare in 2006.
Raleigh Twenty bike
Bickerton Portable
Dahon folding bike
Brompton folding bike
Folding methods
Half or mid fold Many folding frames follow classic frame pattern of the safety bicycle's diamond frame, but feature a hinge point (with single or double hinges) allowing the bicycle to fold approximately in half. Quick-release clamps enable raising or lowering steering and seat columns. A similar swing hinge may be combined with a folding steering column. Fold designs may use larger wheels, even the same size as in non-folders, for users prioritizing ride over fold compactness. Bikes that use this kind of fold include Dahon, Tern, and Montague.
Vertical Fold Instead of folding horizontally, this style of bike has one or two hinges along the main tube and/or chain and seat stays that allow the bike to fold vertically. The result leaves the two wheels side by side, but is often more compact than a horizontally hinged design. The Brompton and Dahon Jifo both feature vertical folding.
Triangle hinge A hinge in the frame may allow the rear triangle and wheel to be folded down and flipped forward, under the main frame tube, as in the Swift Folder and Bike Friday. Such a flip hinge may be combined with a folding front fork as in the Birdy. Swing and flip hinges may be combined on the same frame, as in Brompton and Dahon, which use a folding steering column. Folding mechanisms typically involve latches and quick releases, which affect the speed of the fold/unfold. Bike Friday offers a model, the Tikit, featuring a cable-activated folding mechanism requiring no quick releases or latches, for increased folding speed.
Break away and other styles Bikes may partly fold and partly disassemble for packing into a standard or custom sized suitcase for air travel (e.g., Airnimal and Bike Friday). Other variations include the bicycle torque coupling is a proprietary connector system that can be retrofitted to a standard frame. The Giatex folds and retracts, adjusting to the size of the rider. The Gekko folds from the seat tube like an upside down umbrella. The iXi literally breaks into 2 halves. The Strida has a triangular frame and folds to resemble a unicycle.
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