Wednesday, 26 February 2014

Interim Crit

Today we had a crit on our work that we had produced so far on our 16 page publication.

The book i presented to the group is shown below:


















The feedback given


Strengths
  • The use of catergorising them
  • Colour code works well 

Areas for improvements

  • Needs more information on the bikes, ie what terrain can they ride on, how much they cost ect
  • If you want to show catorgorising you need to have a range withing that category
  • Experiment with different layout ideas
  • Get rid of the black box around the images

Considerations

  • Maybe more of an urban, hand rendered style rather than clinical
  • Make a point of the title, enlarge and make it the first thing you see, the text and then have only maybe one enlarged image of the bike without a background
  • Look at other bike publications? Not too sure how you could work due to certain aesthetics. 
  • Perhaps you could centralise the text  
  • Maybe an image on the front cover? 

More feedback given 
  • I defiantly think there should be more body copy because at the moment it doesn't look balanced 
  • Consider working with both throughout your publication, it would also be worth trying out different sized images instead of filling each page
  • You could brand a new bike range or do something relating to an event, Tour De France 
  • There needs to be more information maybe listing the bikes and why they fit within that caterorgory? I think that close up of the special features that make it that category
  • I think you should brand a certain caterogory of bike (logo, tage, signs, manuals) Biking event! 
  • I think the colours are a good range although, i think they could be nicer tones, although this maybe due to the print 
  • Defiantly have more information on each page 
  • Yes have different variations, maybe images of where the bike will be used. 
  • You could make a giant infogrpahic ?  
  • Hold a cycling event? 
  • The layout of the book can be a lot more creative, for instance, think of the biological poster that we used to see at school 
  • This could help you layout your images of the bikes in a more diverse way 
  • Get rid of the border around each image 
  • Some of the colours work together, but not all, i suggest you go on, illustrator under 'window tab', 'Kuler' and look up different swatches that work for the bikes
  • The next part of your brief could be selling and branding a selected bike, i.e: if you chose a racing bike, how would you brand it to your audience? People who race in competitons. How would you get them to buy it? 

Action Plan 

I think i am now going to start looking into other layouts and get what images i want to use sorted, some feedback i got back a lot was that i should have more content so im going to right some more, and look into what other aspects i could right about each bike, i think i am also going to try and vectorise each bike, this will then emphasise each of the amazing shapes and intricate detail on a bike. 
I am also going to look at other possible layouts i might be able to use, maybe some that will look into the main aspects of each type of bike.  




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