A History of Type

Visual Communication                                                                          Verbal Communication

                                                        Typography/ Writing

Typography =  Meta-communication

                        can change communication

                        Paralinguistic

                        effects the way we read language, speed, tone 

                        Kinesics

                        a statement  

Type Classification

Humanist/ Old style/ Traditional/ Modern/ Slab Serif/ (Egyptian) / Sans Serif 

1450s - Gutenberg Press, mass production of books/writing 

One of the first fonts used on the press was the Gutenberg Gothic script 

Replaced by Humanist Typefaces 

- Had a more elegance, more legible 

- One way to identify a Humanist typeface is the crossbar of the 'e' is slightly inclined 

Jenson (first humanist typeface) (1475)

15th century - old stylr, refined humanist types 

-explosion in type 

- Garamound, example of old style 

New Old Style Typefaces 

- Palatino 

- Garamound 

- Perpetua 

- Goudy Old style 

these represent class, style and traditional 

18th century - transitional 

- revoultion, new style of font, contrast of thick and thin strokes 

Modern  - experimental typefaces 

- Bodoni, didone 

- Get used imn fashion a lot e.g. Vogue 

1800s - Slab Serif/Egyptian

 - Dense 

 - Display 

 - Fat Face - hyper bold style 

Sans serif 

- Akzidenz Grotesk 

- Cooper Black 

1990 - Post modern era 

- Experimenting

- David Carson, Grunge typeface