Saturday 29 March 2014

Dialogue exhibition research

The brief 


The objective is to encourage contributions for a week long, non profit pop up print exhibition and shop that will be held at the Leeds Corn Exchange between March 28th and April 4th 2014. 

The theme of the exhibition is 'dialogue' where each creative will submit a design that will be used in a blind collaboration. Contributors must be open to their submissions being manipulated through the use of print and the match making process, that will pair the two submissions together. This will create a series of screen-printed artworks that will be displayed throughout the running of the exhibition.




After reading this i thought i would look into different conversation and what has changed over time in forms of communication. 


The imperfection of speech, which nonetheless allowed easier dissemination of ideas and stimulated inventions, eventually resulted in the creation of new forms of communications, improving both the range at which people could communicate and the longevity of the information. All of those inventions were based on the key concept of the symbol: a conventional representation of a concept.

Cave painting

The oldest known symbols created with the purpose of communication through time are the cave paintings, a form of rock art, dating to the Upper Paleolithic. Just as the small child first learns to draw before it masters more complex forms of communication, so homo sapiens' first attempts at passing information through time took the form of paintings. The oldest known cave painting is that of the Chauvet Cave, dating to around 30,000BC. Though not well standardized, those paintings contained increasing amounts of information: Cro-Magnon people may have created the first calendar as far back as 15,000 years ago. The connection between drawing and writing is further shown by linguistics: in the Ancient Egypt and Ancient Greece the concepts and words of drawing and writing were one and the same (Egyptian: 's-sh', Greek: 'graphein').

Petroglyphs


Petroglyphs fromHäljesta, Sweden. NordicBronze Age.
The next step in the history of communications is petroglyphs, carvings into a rock surface. It took about 20,000 years for homo sapiens to move from the first cave paintings to the first petroglyphs, which are dated to around 10,000BC.
It is possible that the humans of that time used some other forms of communication, often for mnemonic purposes - specially arranged stones, symbols carved in wood or earth, quipu-like ropes, tattoos, but little other than the most durable carved stones has survived to modern times and we can only speculate about their existence based on our observation of still existing 'hunter-gatherer' cultures such as those of Africa or Oceania.

Pictograms


Pictograph from 1510 telling a story of coming ofmissionaries to Hispaniola
A pictogram (pictograph) is a symbol representing a concept, object, activity, place or event by illustration. Pictography is a form of proto-writing whereby ideas are transmitted through drawing. Pictographs were the next step in the evolution of communication: the most important difference between petroglyphs and pictograms is that petroglyphs are simply showing an event, but pictograms are telling a story about the event, thus they can for example be ordered chronologically.
Pictograms were used by various ancient cultures all over the world since around 9000 BC, when tokens marked with simple pictures began to be used to label basic farm produce, and become increasingly popular around 6000-5000 BC.
They were the basis of cuneiform  and hieroglyphs, and began to develop into logographic writing systems around 5000 BC.

Ideograms


The beginning of the Lord's Prayer in Míkmaq hieroglyphic writing. The text reads Nujjinen wásóq – "Our father / in heaven"
Pictograms, in turn, evolved into ideograms, graphical symbols that represent an idea. Their ancestors, the pictograms, could represent only something resembling their form: therefore a pictogram of a circle could represent a sun, but not concepts like 'heat', 'light', 'day' or 'Great God of the Sun'. Ideograms, on the other hand, could convey more abstract concepts, so that for example an ideogram of two sticks can mean not only 'legs' but also a verb 'to walk'.
Because some ideas are universal, many different cultures developed similar ideograms. For example an eye with a tear means 'sadness' in Native American ideograms in California, as it does for the Aztecs, the early Chinese and the Egyptians.[citation needed]
Ideograms were precursors of logographic writing systems such as Egyptian hieroglyphs and Chinese characters.[citation needed]
Examples of ideographical proto-writing systems, thought not to contain language-specific information, include the Vinca script (see also Tărtăria tablets) and the early Indus script.[citation needed] In both cases there are claims of decipherment of linguistic content, without wide acceptance.[citation needed]

Writing


26th century BC Sumerian cuneiform script in Sumerian language, listing gifts to the high priestess of Adab on the occasion of her election. One of the earliest examples of human writing.
The oldest-known forms of writing were primarily logographic in nature, based on pictographic and ideographic elements. Most writing systems can be broadly divided into three categories: logographicsyllabic and alphabetic (or segmental); however, all three may be found in any given writing system in varying proportions, often making it difficult to categorise a system uniquely.
The invention of the first writing systems is roughly contemporary in with the beginning of the Bronze Age in the lateNeolithic of the late 4000 BC. The first writing system is generally believed to have been invented in pre-historic Sumerand developed by the late 3000's BC into cuneiform. Egyptian hieroglyphs, and the undeciphered Proto-Elamite writing system and Indus Valley script also date to this era, though a few scholars have questioned the Indus Valley script's status as a writing system.
The original Sumerian writing system was derived from a system of clay tokens used to represent commodities. By the end of the 4th millennium BC, this had evolved into a method of keeping accounts, using a round-shaped stylusimpressed into soft clay at different angles for recording numbers. This was gradually augmented with pictographic writing using a sharp stylus to indicate what was being counted. Round-stylus and sharp-stylus writing was gradually replaced about 2700-2000 BC by writing using a wedge-shaped stylus (hence the term cuneiform), at first only for logograms, but developed to include phonetic elements by the 2800 BC. About 2600 BC cuneiform began to represent syllables of spoken Sumerian language.
Finally, cuneiform writing became a general purpose writing system for logograms, syllables, and numbers. By the 26th century BC, this script had been adapted to another Mesopotamian language, Akkadian, and from there to others such as Hurrian, and Hittite. Scripts similar in appearance to this writing system include those for Ugaritic and Old Persian.
The Chinese script may have originated independently of the Middle Eastern scripts, around the 16th century BC (early Shang Dynasty), out of a late neolithic Chinese system of proto-writing dating back to c. 6000 BC. The pre-Columbian writing systems of the Americas, including Olmec and Mayan, are also generally believed to have had independent origins.

Alphabet


A Specimen of typeset fonts and languages, by William Caslon, letter founder; from the 1728 Cyclopaedia.
The first pure alphabets (properly, "abjads", mapping single symbols to single phonemes, but not necessarily each phoneme to a symbol) emerged around 2000 BC in Ancient Egypt, but by then alphabetic principles had already been incorporated into Egyptian hieroglyphs for a millennium (see Middle Bronze Age alphabets).
By 2700 BC Egyptian writing had a set of some 22 hieroglyphs to represent syllables that begin with a single consonant of their language, plus a vowel (or no vowel) to be supplied by the native speaker. These glyphs were used as pronunciation guides for logograms, to write grammatical inflections, and, later, to transcribe loan words and foreign names.
However, although seemingly alphabetic in nature, the original Egyptian uniliterals were not a system and were never used by themselves to encode Egyptian speech. In the Middle Bronze Age an apparently "alphabetic" system is thought by some to have been developed in central Egypt around 1700 BC for or by Semitic workers, but we cannot read these early writings and their exact nature remain open to interpretation.
Over the next five centuries this Semitic "alphabet" (really a syllabary like Phoenician writing) seems to have spread north. All subsequent alphabets around the world with the sole exception of Korean Hangul have either descended from it, or been inspired by one of its descendants.


A graph of a change in communication









Friday 28 March 2014

Champneys crit

Before we submitted our boards to YCN, me and Ant decided to have our boards looked at by Sean, Dan and Grace to check for any errors there might have been, and at the same time we had a look at theres to check and see if there was any last minute changes needed for the boards.


First board was described as being excellent by Sean, straight away theres a impact drawing the viewer in. 


Next board we needed to make our concept a lot more clear and change some grammatical errors 


Again a few grammar issues 


The page for the website page was good, bold and impactful, showed the website, doesn't need text.


Again grammar issues but again strong imagery used.


Some text issues, and Ant fixed the alignment of the images. 


Again just some grammar and spelling but all sorted, and again we had strong feedback on our imagery. 

Thursday 27 March 2014

Champneys further research



I am dong further research into the benefits of Champneys that i could use in my publication.



An increase in blood flow or circulation in the body can help benefit the heart and the body’s muscles and arteries throughout the body. Increased blood circulation improves oxygen rich blood flow to extremities. You may experience an increase in blood flow to vital organs when you improve oxygen levels in your blood by exercising muscles and working out your muscles and increasing your aerobic activity can help with blood circulation.




Muscles that form knots are muscles that have gone into a muscle spasm either due to injury, overuse, or a sedentary lifestyle, and then have remained “stuck” in that tense state. A muscle knot is your muscle remaining flexed and refusing to relax, which is a big part of the reason they can be so painful. 
While many people tend to believe that a muscle knot is most likely due to a “pulled muscle” or an overuse injury, the most common cause of these muscle knots is a sedentary lifestyle containing short bursts of activity. If you sit hunched over at a computer all day, you train your muscles to behave abnormally, which will make it more difficult to prevent injury when you exercise.



The lower your blood pressure is, the lower your risk of stroke or heart disease. It also allows you to keep calm and relax, taking away stress and anxiety.



Sleep, learning, and memory are complex phenomena that are not entirely understood. However, animal and human studies suggest that the quantity and quality of sleep have a profound impact on learning and memory. Research suggests that sleep helps learning and memory in two distinct ways. First, a sleep-deprived person cannot focus attention optimally and therefore cannot learn efficiently. Second, sleep itself has a role in the consolidation of memory, which is essential for learning new information. muscle” or an overuse injury, the most common cause of these muscle knots is a sedentary lifestyle containing short bursts of activity. If you sit hunched over at a computer all day, you train your muscles to behave abnormally, which will make it more difficult to prevent injury when you exercise.



Therapeutic muds exfoliate dead skin cells, eliminate toxins and increase circulation.





Wednesday 26 March 2014

Champneys benefits

Because the brief mentions a lot about convincing people that going to a spa is healthy and very beneficial and this was something they wanted to get across to a younger audience so they would rather go for a spa day than go out and get drunk. So i thought id look at benefits to going to a spa. 




- A massage improves blood circulation, which delivers oxygen and nutrients to the cells.

- Massage stimulates the lymphatic system, which carries away the body's waste products.

- It has been proved that massage releases a hormone called Serotonin that enhances the body and mind's "feel good" state. When you receive a spa service, your mind, body and soul are in harmony.

- Professional athletes and fitness freaks, along with physical pampering, experience great relief in easing muscle tensions and cramps through trained therapists and relax every part of their body through deep tissue massages.

- Pre-natal and post-natal benefits for women is one of the most important factors for experiencing a massage.

- Massage therapy can help with pain management in chronic conditions such as arthritis, sciatica and muscle spasms.

- By indulging in body contouring services at a spa, you can keep the extra pounds off and keep your body in shape and beautiful.

- Body polishes gently exfoliate your skin, promoting cellular renovation, refining pores and gives your skin uniform relief.

- Water treatments feed the soul. Like life, water is yin and yang; when your body is submerged in water you find true balance, as water provides the equilibrium.

- Heat treatments in the form of either warm, dry air or warm, moist air heat the body to stimulate blood circulation, initiating the purifying process.

- Therapeutic muds in either 'rasuls' or 'serial' chambers, exfoliate dead skin cells, eliminate toxins and increase circulation.

- Body wraps are exceptionally beneficial as a quick way to remineralise the body, replenish it with nutrients and elements lost on a daily basis, thus boosting moisture in your skin, helping to rejuvenate and relax you.

- In contrast to heat treatments, cold water or ice applied to the body have been proven to stimulate the circulatory, lymphatic and immune system.

- Individuals want to look youthful and feel confident. Hence, spas have beauty/skin care brands as part of their repertoire, actively promoting personalised facial therapy massages, and regular skin care sessions.

- Most spas today have on call experts who give nutritional advise in direct sync with one's lifestyles.

- Yoga and alternative healing therapies are nothing new, but now spas are getting creative and people have actually begun to understand the inherent benefits these things can provide to the mind, body and soul.





Things students should be aware of
 
A lot of students would choose to go out and loose out on sleep, it can hinder your day but also, memory loss, weight fluctuation, heart disease, weak immune system, high blood pressure 


18 years and older need seven.5 to 9 hours of sleep a night. 


  
Negative effects of going out


Your health and well-being.  Drinking too much can have immediate side effects on your health and well-being. You might become dizzy, shaky, nauseated and disoriented from too much alcohol. You might also vomit, or have a hangover the day after you drink. Being drunk can leave you vulnerable as well; you might let down your guard and have unprotected or unwanted sex, which can lead pregnancy or the spread of STDs.  In really serious cases, binge drinking can lead to alcohol poisoning and death. (See below for links to more information on alcohol poisoning).

Others’ health and well-being.  Because alcohol can seriously impair your judgment, binge drinking might cause you to do some things you might not do if you were sober. For example, you might become violent and hurt others around you. You might also try to drive somewhere—which is not only very dangerous, but also illegal.

Long-term side effects

Your health and well-being. Alcohol abuse can also affect your long-term health, and lead to weight gain, liver and brain damage, high blood pressure and increased cancer risk. It can also lead to alcoholism, a physical and psychological dependence on alcohol.
Others’ health and well-being. It’s important to recognize that binge drinking can affect your behavior, and in the long-term, bad behavior can ultimately cause you to lose friends and loved ones. Excessive alcohol abuse can also affect your school work or your job performance, and leading to bad grades or you getting fired from you.




Thursday 20 March 2014

Champneys crit

Within this crit we presented what work we had done already done with the Champneys brief, so we presented our concept explained about on my design practice blog and also some design work me and Ant had been doing such as posters and a few illustrations. 

We also showed the research we had been doing. We presented our work and told them what we planned on doing. So we said we were going to aim our brief at the parents because it was completely unrealistic to think students would spend that much money on these spa days. 

After presenting what we had we then took over one of the pairs on our tables brief, and taking it on from where they were and saying what we would then go about doing with it. 
Within the crit we were basically given charge of one of the other groups brief and we could do whatever we wanted to do with that brief. 


So the feedback we received on our brief was: 




I think most the feedback that was given was fair enough and me and Ant knew what we had to do, but there was some ideas that we thought were really good and something we could expand on, that idea was to use alcoholic drinks but relate them to the products of the Chamneys brand creating a juxtaposition showing people the Champneys products but also relating it to something the target audience knows about. 

Some examples they gave us are below.   



Now me and Ant really liked this idea, although i felt it still encouraged the use of drinking which was something they wanted to get away from, whereas they still wanted to promote the health and well being side of there brand. SO...


We are going to keep focusing in on the health and well being side of there brand and what that has to offer, but instead of using the names of there products and relating them to alcohol we are going to do it in a different way, by having the shapes of different drinks eg wine glasses, shot glasses, cocktail glasses ect and within those we would have there products creating the juxtaposition that way, saying 'want a glass of wine?' well why not try our products and have the image of there products as well. In same sense of the poster i made about being really ill form alcohol and having the relaxed image next to it, this allows for a strong advertisement campaign. 




Tuesday 11 March 2014

Bare Munch initial research

For initial research i looked into different fast food logos and what they looked like. This would then give me an idea of what the kind of aesthetics is for them and how i could maybe improve on what they look like. 




I started off looking at popular logos. 








As can been seen with the above logos they are very in your face and garish, they also all involve a small illustration but they also have only a few colours. I don't think many of these a very modern because they have been around for years and so i think i want to produce a more simple logo that has a modern feel. As shown below there is a selection of logos that are modern and work really well with just one or 2 colours. 



Again there is a range of modern logos that can applied to fast food below. 



I really like the simplicity of these logos, they work really well and show what the business is.





Next i am going to look at how a fast food place is branded as a whole across a range. 



I found this fast food restaurant on behance and i feel it is a very strong example of how i want to use the logo and then transfer it across to the brand as a whole. 









This branding is extremely simple, but it gives off fast food with the colours and the look of the logo.  

Sunday 9 March 2014

Champneys

The Brief 

Champneys
Raise the awareness of Champneys and our offering among 16-25 year olds.

Background

Champneys pioneered the holistic wellbeing concept. We were the first UK health spa chain and the first purpose-built health resort. Champneys boasts four spa resorts located in the English counties of Bedfordshire, Hertfordshire, Leicestershire and Hampshire, each possessing its own style and personality. Our flagship health and wellbeing spas, with their unequalled range of treatments and offerings, attract A-listers, the sporting world, the spa cognoscenti and those who simply seek a treat.
Led by our four luxury resort spas, the Champneys experience is also accessible to everyone through the high street Day Spas and the Champneys Spa Collection. Our distinct Champneys brand of Englishness is also growing in Europe, Asia, the Middle East and North America.
Owned by mother and son, Dorothy and Stephen Purdew, the Champneys brand began with the purchase of their fourth resort in Tring, Hertfordshire. Purchased along with the Champneys name, the Tring resort was originally owned by the naturopath Stanley Lieff, who in 1925 opened the site as the first UK health farm. The Purdews then went on to rebrand all four resorts under the name Champneys as well as launch the Champneys Collection and eight Champneys Day Spas across the country.

The Creative Challenge

Our current target audience is women aged between 35-65. We need you to help us extend this into the younger market, raising 16-25 year olds' awareness of Champneys and what we have to offer in regard to staying healthy, keeping fit and living with vitality.
The challenge is to find a creative, interesting, relevant and inspiring way to make young adults understand the importance of staying fit and healthy and encourage them to do this through Champneys. It is about suggesting (without being pushing parents!) that they spend their money in a different way - replacing boozy nights out or shopping sprees with a refreshing and invigorating spa break. We would like to make health and wellbeing ‘cool’ amongst young adults, highlighting the importance of staying fit and healthy as well as groomed and gorgeous, to entice a younger target audience to turn to Champneys for all their health and wellbeing needs as well as their pre-party pampering.
The chances are this audience may not have even heard of Champneys or they may feel it is not accessible to them. It would be great to educate 16-25 year olds that a trip to Champneys can be much more beneficial than they think.

Creative Requirements

Your idea must be original and appealing to a young adult audience. We are looking for fresh new ideas! You may present this any way you wish and are free to respond and create this communication or content in any medium or combination of media you wish. You must include the Champneys Logo within your work (available in the Project Pack at the YCN website).

Our Positioning

  • Our ambition – To become the British ‘Gold standard’ for wellbeing, and a world-leading brand in health, beauty and wellbeing.
  • Our promise – To inspire people to live with vitality.
  • Our difference – The genuine, expert and complete solution to wellbeing.

Our Brand Values

  • Empowerment – To help our customers to live fulfilled lives.
  • Personable – We welcome our customers with a genuine, helpful, warm and hospitable service.
  • Expert Knowledge – To educate our customers and help them achieve their goals in the best possible way.
  • Quality – To help our customers to relax and leave the tension of everyday life behind, we seek to provide excellence in our food, service and atmosphere.
  • Original – We deliver originality, authenticity, and innovation and lead the way for our customers.

Ideas should...

  • Be creative and original
  • Have a sense of spirit that appeals to 16-25 year olds
  • Portray our key values and promise
  • Educate and leverage the emotional and physical lifestyle and health and wellbeing opinions that 16-25 year olds want to achieve

Ideas should not...

  • Be corporate
  • Be over the top
  • Disregard the Champneys ambition or brand values


After looking at this brief i thought i would start by looking at the Champneys brand itself, so i could get an idea of what it looks like now, the colours, the feel, what target audience i think it is aimed at and what its all about. 



A few images of Champneys

I firstly looked at images of the brand to see what it looked like at the moment.


The brand is very simple and organised, it also holds some patterns that appear to have been taken form a fruit 




 This is there logo that looks like it is very much targeted at an older generation.




A range of some of there products 








A brochure for Champneys 

This is part of one of the brochures for Chmapney, as can be seen the layout is very simple, there has been a grid applied across the whole range of the brochures. As can be seen they are very image based which doesn't overload the viewer with a lot of information and type, it also gives them a sense of what they will be booking in for. 











Another brochure

This brochure is the one for health and well being, this one again has a very simple layout with the same grid put across all the pages. But there is a lot more text within this brochure, it is also the one where by they want us to promote there health and well being.









I then started to look at the grids that had been used on these brochures. 






The red lines simplify where the grid is within this brochure. These 3 grids are then transferred across all the other pages.