Thursday 31 October 2013

Design for print

Printing methods


Letterpress



The first ever press was a Letterpress. It basically uses stamps to grab ink and place it on the paper (or other material). Think of a typewriter, but doing whole pages in one press. Of course, this took long to do as each page was setup before by hand and manually placing these letter stamps in place. As time went on, full page stamps were created instead to make the process easier (though still inefficient compared to other methods). Today however, the Letterpress is not used much as it is not an efficient and far too expensive method of printing.






Offset Lithography



This method of printing is the most common used today. It is also one of the oldest. It works on the principle that water and oil (ink) don't mix. Using metal or polyester sheets (called plates), image and non-image areas are burned onto the plate using light to expose the image areas. this plate is attached onto a cylinder that as it goes around on the press, picks up water onto the non image areas. since water and oil don't mix, when the plate comes into contact with the ink, it only sticks to where the water isn't, our image area. The plate then comes into contact with a rubber sheet (called a blanket) and it transfers the image. The blanket them rotates around and presses to image into the paper. This is where the offset term comes from. While other methods can be done with offset theories, the Offset Lithography is so common that when someone refers to offset printing, this is what they mean.






Flexography



This is traditionally used to print labels. If you look at a bottle of pop, the plastic or cellophane label on it was likely done by flexography. It is the packaging industry who primarily uses flexography. The idea behind flexography is similar to a Letterpress where it uses a stamp, but this one is created with rubber etched with tiny grooves that pick up ink. The rubber stamp (plate) wrapped around a cylinder which rotates and picks up ink from a reservoir then presses it into the printing material. This is often done on plastics, tissues, labels, stickers and cardboard.







Gravure



This is a method usually used in printing long runs of magazines. Much like flexography, gravure printing has a cylinder that picks up ink in tiny etched grooves and places it on the paper. The difference is, gravure doesn't use a plate. Its grooves are actually etched into the cylinder. This allows it to last much longer and can be used for more impressions (contacts with the paper/material) before it wears out.







Screen Printing



This is still a common method of printing. It is often used on all the odd materials. Solid letters on plastics, T-shirts and clothing materials, a lot of signs and others use screen printing. The idea behind screen prints is basically a screened material such as silk or nylon is stretched across a frame and fastened into place. A stencil, cut my hand or made electronically, is placed over that screen to block out non printing areas. Ink (often rubber based) is placed inside the frame and scrapped across the stencil with a rubber squeegee. The ink goes through the screen and onto the material.







Digital Printing



There are several way to do digital printing. Many methods try to reproduce the effects of the previously described styles. There are inkjet, laser and toner, and magnetic digital printers. In inkjet, the ink cartridge holds liquid ink that is released in tiny sprays onto the paper . It makes several dots, that when viewed without a magnifying glass creates the illusion of your image. Laser and toner method uses a laser to charge the paper in certain areas which will attract toner of cymk colours to it. It then goes through a fuser which melts the toner into the paper. Magnetic works in much the same way but instead of electrical charges, it uses magnetic ones. It also passes through a fuser to melt the toner on.



Linocut

The linocut is a printmaking technique similar to that of the woodcut, the difference being that the image is engraved on linoleum instead of wood. Since linoleum offers an easier surface for working, linocuts offer more precision and a greater variety of effects than woodcuts. Long disparaged by serious artists as not challenging enough, the linocut came into its own after artists like Picasso and Matisse began to work in that technique.



Etching
 
Etching is a method of making prints from a metal plate, usually copper or zinc, which has been bitten with acid. The plate is first coated with an acid-resistant substance (etching ground or varnish) through which the design is drawn with a sharp tool (burin or other). The acid eats the plate through the exposed lines; the more time the plate is left in the acid, the coarser the lines. When the plate is inked and its surface rubbed clean, and it is covered with paper and passed (between the cylinders of an etching press under high pressure) under a cylindrical press, the ink captured in the lines is transferred to the paper.




Drypoint
 
Drypoint is an engraving method in which the design is scratched directly onto the (usually copper) plate with a sharp pointed instrument. Lines in a drypoint print are characterized by a soft fuzziness caused by ink printed from the burr, or rough metal edge lifted up on each side of the furrow made by the etching (drypoint) tool. Drypoint is most often used in combination with other etching techniques, frequently to insert dark areas in an almost-finished print.




INKJET

Inkjet is a popular technology based upon the ejection of small drops of fluid by an actuator that is controlled by a digital computer system. Once ejected from a printhead orifice (nozzle), the droplets pass through the air to a printing medium, typically paper, on which they form spots or dots. By controlling both the actuator and the relative position of the medium, an array of spots is produced on the medium to form a pattern. With the appropriate ink droplet sizes, ink colors, and ink-receiving medium, an image is created. Today, image quality and permanence can be produced in commercially available inkjet systems with performance exceeding traditional photographic technology.




Research






Embossing






Linocut 
















Embossing 





Die Cut











Foiling  











Folding 





Perforating 






Type of Binding Methods
The first factor in narrowing down binding methods is page count. The most prevalent binding method is saddle stitching. Time magazine is a good example of this binding method. Projects over approximately 112 pages cannot be saddle stitched due to the physical thickness of the piece. Yet, almost any piece may be bound using any of the methods shown below. In general, the use of the piece will guide you to the optimal binding method.
Pasting
Sheets are held together with a small bead of glue at the spine. This method can only be used for 8 or 12 page booklets. Characteristics: lowest cost of any binding method; clean, crisp appearance; booklets can be refolded with little added expense and in turn save postage.
Saddle Stitching
Sheets are held together by 2 metal stitches or staples. Characteristics: low cost, very popular, books with low or medium page counts lay relatively flat, more durable than pasting.
Perfect Binding
Perfect Binding yields what are commonly called paperback books. The interior sheets are bound to the cover using a liquid adhesive. Characteristics: impressive appearance, suitable for large page counts, spine can be printed with company name and/or title. Note: perfect bound books do not lay flat when opened.
GBC Binding
Named after the originator: General Binding Corporation. Pages are held together by a plastic comb. Characteristics: suitable for larger page counts, pieces lay flat when opened, more expensive than spiral binding.
Spiral Binding
A wire is wound in a spiral fashion through holes punched into the book. The wire can be coated with various colors. Characteristics: suitable for larger page counts, pieces lay flat when opened, in most cases the cheapest binding method for thicker books, generally thought of as having a better appearance than GBC binding.
Double-O-Wire Binding
A variation of spiral binding. Final product appears to have a series of parallel wire loops holding the book together. Characteristics: suitable for larger page counts, pieces lay flat when opened, most expensive type of loose sheet binding, generally thought of as having a better appearance than GBC binding or conventional spiral.
Lay Flat Perfect Binding
A type of perfect binding that will lay flat when opened. Useful for manuals. Much more expensive than conventional perfect binding.






SOURCE




Wednesday 30 October 2013

Identity Seminar and Study task 3


Main points form the lecture

Phemology

Physiognomy 


essential thinking 

Chris Ofili - attempt to play on the purpose of identity and the stereotyping of a black person 


Social Identity 

Digital Identity - Second life, your identity can be reinvented 



Otherness

- Creation of identities
- Concepts of 'otherness'
- Analysis of visual example 

Identity Creation 

We were then asked to in paris answer the questions given to us. 

1. What makes you, you? 

  •  Where you live - environment 
  • What you wear 
  • Family 
  • What you earn 
  • What your job is
  • Personality
  • What you eat - Diet 
  • What you look like 
  • Your friends
  • Age
  • Religion 
  • Political views
  • Hobbies
  • Name
  • Martial Status
  • Era
  • Education 

2. How do you express your identity 

  • Music 
  • What you wear - possessions, fashion
  • Things you buy
  • Hair 
  • Things you say and do - Personality, Social interactions, Attitude 
  • Hobbies - Interests 
  • Political Views
  • Accent 
  • Who your associated with 

Subjectivity is arrived at through a variety of the things talked about before


Identity formation 

Jacques Lacan
  • Psychoanalysis
  • The 'hommelette' 
  • The 'mirror stage'

Mirror stage 

sense of self (subjectivity) built on 
  • an illusion of wholeness 
  • receiving views from others 
Result = own subjectivity is fragile 
Constructing the 'other' 
problems: 
  • relies on the assumption of opposition and radical otherness 
  • In the same way that we create our own identities, in opposition to what we are not, so does a society 
Accent, in terms of otherness 
  • Speaking in a affluent way makes you feel like your part of that society, when really your not. 
Identification 
  • Shares up unstable identities through illusion of unity 
  • Shared fashions, belief systems, values 
  • Subterranean Values (Matza, 1961) 

Concepts of otherness in visual representation
Identity Creation  
What makes you you?
How do you assert your own identity? 
 Representation

Mannerisms 
Affections
How we dress 
What we wear
Our circle of friends 

Identity 

Expected roles
Set identities by society 


Production

What we do in society, the job we have ect


Consumption 

What we actually buy


Regulation 

Limitations of society 
Rules and regulations, we can only express ourselves to a certain point

Culture is the framework within which our identities are formed, expressed and regulated


Identity formation 

Psychoanalyst, LACAN, 'Mirror stage'  

Sense of self (subjectivity) built on receiving views from others    
But this subjectivity is based on an illusion of wholeness and independence 

Proceeding from or taking place in a person's mind rather than the external world

RESULT = own subjectivity is fragile 


Constructing the 'other'

In the same way we create our own identities, in opposition to what we are not, so does society    

 

TASK 

Write an analysis (300-500 words) of one media image of your choosing. This analysis should highlight how the intended reader/audience would construct their identity by a specific reading of the text which is based on the 'othering' of other groups or individuals. Your analysis should evidence an understanding of the concept of 'othering' and also show some acknowledgement of how much the security of our own fragile subjectivities or identities depend on this process.



RESPONSE


Paul Smith

 



This Paul Smith advert creates an identity for the audience through the use of subjectivity, it makes the audience feel like that if they were to buy this product they would then become them, taking them further away from what there true identities actually are  giving them an illusion of wholeness and independence in the form of different representations. 
   These representations that this advert portrays are that if they brought this product they would become like these cool, young men. They feel that 'if these men can own the boxers and be like that then why cant i'. The advert forces an identity into the boxers then on to the people in the most of extreme ways by showing it at its most potable in the most extremes of what men want to be like. This advert shows how 'otherness' is being used in creating an identity for the person who is watching, the Paul smith brand in itself gives off this sense of being cool and for a certain type of person within society, the person internalises the established social attitude towards the the brand and when they see what people are doing in this advert they are deepened and there ideas are shaped by what they see not only on this advert but also what other groups of people who may be wearing the brand do or look like. 

   




Saturday 26 October 2013

Designing for Web


Appropriate websites 



New Zealand Website featuring locations of where the film was shot 













The official Lord Of The Rings website, whereby it sells merchandise  or links to where to buy it, trivia from social networking and news plus links to buy the games for playstation xbox ect. 

I feel on all of the LOTR websites they were all very confusing and cluttered, it was hard to navigate and there was way too much information on them. So when i create mine i want it to be very simple and easy to navigate with not an overload of information. 



 This is an example of all the different sections on the website, there is a overload of information, also the navigation is in a strange place and i feel like the target audience was to come on here they wouldn't want to be confused and would want to find the information fast  which isnt offered on this website, another reason why i want to have less information and a better navigation.



The Website also has a number of loading screens that take ages to complete so id like to have one that moves from page to page fast. 

 







Set design website 



These websites are again overloaded with information and have so many links everywhere













5 Websites i consider to be good 








A really simple website below using images as links.









I really like the side navigation on this website its really simple and easy to use, it also can hold a number of different illustrations as shown on them, it is something i could implement on my website


http://mario.ign.com/





MORE RESEARCH ON LOTR 


 Grant Major 

Three and a half years of painstaking work, over 350 sets and locations, multi-million dollar budgets, hundreds of builders, painters and makers. The Lord of the Rings Trilogy was as much an epic in the making as it was a motion picture phenomenon.
From conceptual work to realization, the creation of middle earth was a massive and rewarding undertaking. The bringing to life of J.R.R.Tolkeins text under Peter Jackson’s direction meant giving birth to and maintaining a vision of up-most quality and creativity.

Honours


Awarded

Production Designer of the Year
AFI, 2001 for L.O.T.R. Fellowship of the Ring


Nominated

Best Art Direction for L.O.T.R.
BAFTA society, 2002, 2003, 2004


Nominated

Best Art Direction
Art Directors Guild of America, 2002. Awarded Best Art Direction for L.O.T.R., 2003, 2004


Awarded

Best Production Design
National Board of Review, 2002


Awarded

Best Production Design
Phoenix Film Society, 2002


Awarded

Academy Award (Oscar®) for ‘LOTR The Return of the King’, 2004.

Nominated

Academy Award (Oscar®) 2002 and 2003


Grant Major, MNZM, argues that his career has been much influenced by the rising trajectory of Peter Jackson. Having said that, Major had already shown his mettle on a wide range of projects, long before entering Middle-earth: everything from kidult classics to Janet Frame adaptations, to the closing ceremony of the Commonwealth Games.
Major studied graphic art at Auckland Technical Institute (now AUT). It was the golden age of guaranteed jobs for all who made it through the course. Uninterested in advertising, Major decided to study for a fine arts degree, once he'd spent a year making some money in television. "At that point it was such a good way to earn a living. And since I was earning a living at it I just kept at it".
Three weeks after joining TV2 as a set designer, he was sent to Stewart Island to design and build sets for Castaways of the General Grant, part of ambitious shipwreck series Castaways. "It was pretty much on-the-job-training ... having a graphic arts background at the time was very useful because back then the set designs were a lot more painterly."
After three and a half years with the state broadcaster, Major began his "true apprenticeship" in the early 80s: studying and working in set design for the BBC, in London and then Belfast. In London studios worked on 24-hour shifts, and the 100-strong art department dwarfed anything he had seen.
Major returned home four years later, in time to work on acclaimed historical series Hanlon (1984) and then redesign the set for TV One's primetime news. The industry was in a state of transition. State television had closed down its in-house design departments, and many of Major's old TV colleagues had now moved into film. Major assisted one of them, working under production designer Rob Gillies as art director on 1984 movie Other Halves — one of the first local films to make Auckland look stylish — and TV movie The Grasscutter. He worked on classic short Kitchen Sink, and drew plans for the strange creature which emerges from it.
Needing to diversify to pay the bills, he also did some graphics work and helped Logan Brewer design the NZ pavilions at the Brisbane and Seville world expo. Later Major and Brewer worked together on the opening and closing ceremonies of the 1990 Commonwealth Games.
Major's first big movie job sprang from television: a demanding assignment as production designer on three-part Janet Frame bio adaptation, An Angel at My Table (1990). Shot on a tight budget, in varied locations — including England and Spain — the Janet Frame adaptation would win international acclaim as a feature film.
In the 90s there were more television projects — redesigning the various news sets for TV3, production designing mini-series The Chosen, and helping out on the original Hercules tele-movies. But feature films were about to take over his life. That decade Major production designed nine movies, all mining dark and/or fantastical themes. Among them was award-winner The Ugly (1997), with its memorably blue-tinted, neon-lit prison set, and twisted family tale Jack Be Nimble, made for only $1.6 million.
The 90s also marked the decade when Major began to work on increasingly bigger budgets, for two highly visual directors making ripples overseas. In 1996 he designed troubled love story Memory and Desire, the feature debut of longtime colleague Niki Caro. The film won acclaim, and invitation to Cannes; but Caro's commercial breakthrough would come later with Whale Rider in 2002. Major compared the latter film's Māori design elements, especially the village meeting house, to Japanese architecture: "huge, heavy, wooden, beautifully carved sculptures which have ancestral resonance to them ... fantastic. I think visually it's going to be a very strong film."
Back in 1994 Peter Jackson had invited him to production design Heavenly Creatures. Accuracy was a by-word for the film's 50s-era locales. When the interiors of teen murderer Juliet Hulme's house were rebuilt in a studio, Major used architectural plans from the period to ensure accuracy, though the sets were shrunk by around 15 per cent from their original size.
As the scale of Jackson's movies grew, Major joined Richard Taylor and Jamie Selkirk as a key player in bringing the director's increasingly grand visions to the screen. Big-budget ghost tale The Frighteners saw Major recreating contemporary North America in Wellington and Lyttleton.
Then Major signed on as production designer of The Lord of the Rings trilogy, whose scale dwarfed anything else shot on New Zealand soil. "There's a certain thrill in making big sets and doing these big production-design set-ups," Major later told fellow production designer Tom Lisowski. "We have huge teams of people working with us and under us. On the big films you have a lot more technical toys to play with. The visual effects work and special effects work are amped up so it's a greater rollercoaster ride."
Working alongside Tolkien illustrators Alan Lee and John Howe, Major got busy designing practical, filmable sets. Among many others, he oversaw the creation of life-size exterior sets of Rivendell, Hobbiton, and the hilltop town of Edoras, plus sections of Minas Tirith, the seven-tiered city that is attacked in the final film. Aiming for a "sense of mystery" in the Elvish kingdom of Rivendell, he designed 40-foot towers which shimmer in the background.
Realism and durability were key mantras. With hundreds of crew underfoot, sets had to be built to withstand a lot of wear. "We were always trying to make every set as real in time and place as could be imagined".
Major and his crew were nominated and awarded multiple times for their work on the Rings trilogy — the final film alone won an Oscar, plus further design gongs from the American Film Institute, and the country's Art Directors Guild and National Board of Review.
Next came Jackson's King Kong, (2005), which was bought to life almost entirely inside studios, and via computers. Well aware that the design process refuses to come to a halt at the end of the shoot, Major by now had a mini art department at Weta Digital, allowing him to keep a hand in design through post-production.
Keen to explore beyond Wellywood, Major then worked on PBS television series Wired Science and Australian-shot horror movie The Ruins. Since then he has designed Niki Caro's season and nation-spanning The Vintner's Luck, and joined Ngila Dickson in the US, on comic strip adaptation Green Lantern. In 2011 he was back in Auckland, working on Mr Pip, based on the acclaimed novel by Lloyd Jones, and Emperor, set in Japan directly after the end of WWII.
In 2009 Major wrote and directed moody, dialogue-lite short Undergrowth. Playing in New Zealand's yearly round of film festivals, the film revolves around an agoraphobic man (Ian Hughes) whose life and house has literally become overgrown.

  
SOURCED HERE 


 
Books 

Production Design, Fionnuala Halligan 


'Im not a rich man, but ive managed to be able to raise kids and have this creative life by working in the film business, so i consider myself extremely lucky. Directors are for me the leading edge of the creative world now. The fact that i can be part of that is extraordinary.'

  • Academy award winning production designer 
  • Born in New Zealand 
  • Studied Graphic Design at Auckland University of Technology 
  • First job was in the design department at television new Zealand then had a stint at BBC TV
  • Debut feature was An Angel at My Table (1990) 
  • Started work with Peter Jackson on Heavenly Creatures (1994) 
  • And then the The Frighteners (1996)
  • Before attempting the most ambitious film trilogy of all time The Lord Of The Rings 
  • He won an Oscar for the final installment
  • He then went on to design King Kong (2005) with Peter Jackson    
  • His most recent works are Mister Pip (2012) and The Emperor (2013) 






Dressed, Coustume Design 





Ngila Dickson and Richard Taylor the designers behind the LOTR characters