Logo Design research

Today we were asked to look into 5 logos that we then had to bring in tomorrow and explain to a group about them.

So i decided to look into logos that had some meaning or an interesting story behind them or logos that i thought looked interesting or were representing something i was really in to.



Lacoste 

 The company name derived from the surname of its founder, Rene Lacoste, a world renowned tennis player then.
Rene Lacoste was nicknamed the “crocodile” by the press after he made a bet with the captain of the French Davis Cup team. Apparently, Rene was promised a crocodile skin suitcase, something that was very important to the team, should he win the match.
Though he lost the match, the public stuck with the nickname “crocodile” and Rene then decided to have a crocodile embroidered on his blazer, which he wore to the court.




Sony Vaio

The branding was created by Timothy Hanley to distinguish items that integrate consumer audio and video with conventional computing products… The VAIO logo also represents the integration of analog and digital technology with the ‘VA’ representing an analogwave and the ‘IO’ representing a digital binary code.

Google

Ruth Kedar, the designer of the Google logo said "there was a lot of colour variations, but we ended up with primary colours, but instead of having the pattern go in order, we put a secondary colour on the L, which brought back the idea that Google doesnt follow the rules".

Adidas

 

The shape of 3 stripes on the Adidas Logo represents a mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.




Olympic

The current view of the International Olympic Committee (IOC) is that the symbol "reinforces the idea" that the Olympic Movement is international and welcomes all countries of the world to join^. As can be read in the Olympic Charter, the Olympic symbol represents the union of the five regions of the world and the meeting of athletes from throughout the world at the Olympic Games. However, no continent is represented by any specific ring. Prior to 1951, the official handbook stated that each colour corresponded to a particular continent: blue for Europe, yellow for Asia, black for Africa, green for Australia and Oceania and red for America (North and South considered as a single continent); this was removed because there was no evidence that Coubertin had intended it (the quote above was probably an afterthought)