Studio Task 2 - Beauty, Style & Taste

Within this studio session we concentrated on visual aesthetics. 

To start we selected a group of words that we thought we could use to describe a piece of graphic design we liked and then a group of words we'd use to describe something we disliked. 



Like

Colour 
Simplicity 
Bold 
Clever
Complementary
Clean 
Legible
Memorable 
Distinctive 
Powerful 
Sophisticated 
Balanced 
Impressive 
Professional 
Crisp 


Dislike

Bright
Illegible 
Confusing 
Dull 
Boring 
Rushed 
Cheap 
Tacky 
Cluttered 
Irrelevant 
Busy 
Messy 
Unclear 
Missplaced 
Overworked/Under worked 



All these words describe the visual aesthetics of a piece of graphic design.



We then got into pairs and with the pictures we brought in we used posit notes to describe what we thought of our own designs, our partners then did the same with our work . 

 

 

As can be seen me and my partner thought along the same lines with most of the images, but obviously with some personal preference came into play.

As a pair we then came up with aesthetic rules
 

1.The design has to be legible 

2.The colours have to be balanced

3.The type has to be readable 

4.The type has to appropriate to the design/audience 

5.The message has to be displayed clearly 

6.The end design has to look professional 

7.The design shouldn't be cluttered  

8.Has to have an organised and effective use of composition 



My chosen 3 aesthetic rules to describe graphic design.


1.Has to have an oraganised and effective use of composition 

2.The colours have to be balanced 

3.The end design has to look professional




Graphic Design that fulfill my aesthetic needs. 

1.

This piece of graphic design fulfills my needs because it has a simple composition and the colours are balanced and work well together. The design also looks professional because its clean and crisp and would work well when published.  


2.

 

This item of graphic design fulfills my aesthetic needs because again it has a strong composition, forming the question mark, the colours are very simple, only 2 colours, there isn't a colour that takes away from the others or contrast with another. The design looks professional as well because the layout has worked well and the type isn't illegible.    



3.

This image has a strong composition, not too much of one colour, the eye is drawn around the image. The colours all compliment each other well. Also the design is very professional because it isn't overworked, there isn't too much going on, the colours work well, the type is relevant and the images portray the film perfectly. 






Organised and effective use of composition 


1.

2.

3.

4.

5.

The picture was taken perfectly as the man was riding past, capturing a sense of movement, your eye is drawn to the man on the bike by following the staircase down. 



The colours have to be balanced


1.

2.

 Despite there being so many different bright colours here not one of them stands out a lot from the rest and they are all 'balanced'.

3.

4.

 Although the colours in this may not be balanced it is an example of how colours aren't balanced but can still work, the deep red against the greys and blacks is striking.



5.

The end design has to look professional


1. 

 

The design above has to have a professional finish because it would not of worked and fit together if it had not been made perfectly. 


2. 

3. 

4.

 

5.