Bare Munch initial research

For initial research i looked into different fast food logos and what they looked like. This would then give me an idea of what the kind of aesthetics is for them and how i could maybe improve on what they look like. 




I started off looking at popular logos. 

As can been seen with the above logos they are very in your face and garish, they also all involve a small illustration but they also have only a few colours. I don't think many of these a very modern because they have been around for years and so i think i want to produce a more simple logo that has a modern feel. As shown below there is a selection of logos that are modern and work really well with just one or 2 colours. 

Again there is a range of modern logos that can applied to fast food below. 

I really like the simplicity of these logos, they work really well and show what the business is.

Next i am going to look at how a fast food place is branded as a whole across a range. 



I found this fast food restaurant on behance and i feel it is a very strong example of how i want to use the logo and then transfer it across to the brand as a whole. 

This branding is extremely simple, but it gives off fast food with the colours and the look of the logo.