Creating a brand research

Things to consider


Define your brand:
Review the product or service your business offers, consider the emotive and rational needs and concerns of your customers / consumers. Your brand character should promote your business, connect with your customer base and differentiate you in the market. Identifying the core principles of your company can provide the backbone of your brand and what you, as a company, stand by and adhere to.

When building your brand, think of it as a person:
Your personality determines how you behave in different situations. Of course for people it's intuitive and it's rare that you even consider what your own character is, but when you're building a brand it's vital to have that understanding.

Consider what is driving your business:
What does your business believe in, what is its purpose and who are its inspirations. These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

Your brand should always use a consistent tone of voice:
It will help reinforce the business’s character and clarify its offering so customers are aware exactly what to expect from the product or service. Alternatively, aim to make your key messages work together to build a coherent identity. 
Be aware of your competitors and identify the opportunities and threats to your company.
Who is your target audience?
Branding should be targeted to the demographic that your service is aimed at.
Don’t mimic the look of chains or big brands:
Try and carve out your own distinctive identity. Independent operators can leverage their status to attract customers who are looking for something more original and authentic, which aligns with their own business.

Be innovative, bold and daring – stand for something you believe in:
Big brands are weighed down by layers of bureaucracy, preventing them from being flexible and reacting to the
ever-changing needs of their customers.

Consider your branding when communicating to your customer base





A fire sprinkler system is an active fire protection measure, consisting of a water supply system, providing adequate pressure and flowrate to a water distribution piping system, onto which fire sprinklers are connected. Although historically only used in factories and large commercial buildings, systems for home and small building are now available at a cost-effective price. Fire sprinkler systems are extensively used worldwide, with over 40 million sprinkler heads fitted each year. In buildings completely protected by fire sprinkler systems, over 99% of fires were controlled by fire sprinklers alone.


Types  

Wet pipe systems

By a wide margin, wet pipe sprinkler systems are installed more often than all other types of fire sprinkler systems. They also are the most reliable, because they are simple, with the only operating components being the automatic sprinklers and (commonly, but not always) the automatic alarm check valve. An automatic water supply provides water under pressure to the system piping.

Dry pipe systems

Garage sprinkler system in New York City

Dry pipe systems are installed in spaces in which the ambient temperature may be cold enough to freeze the water in a wet pipe system, rendering the system inoperable. Dry pipe systems are most often used in unheated buildings, in parking garages, in outside canopies attached to heated buildings (in which a wet pipe system would be provided), or in refrigerated coolers. Dry pipe systems are the second most common sprinkler system type. In regions using NFPA regulations, dry pipe systems cannot be installed unless the range of ambient temperatures reaches above 40F

Deluge systems

"Deluge" systems are systems in which all sprinklers connected to the water piping system are open, in that the heat sensing operating element is removed, or specifically designed as such. These systems are used for special hazards where rapid fire spread is a concern, as they provide a simultaneous application of water over the entire hazard. They are sometimes installed in personnel egress paths or building openings to slow travel of fire (e.g., openings in a fire-rated wall)

Pre-action systems

Pre-action sprinkler systems are specialized for use in locations where accidental activation is undesired, such as in museums with rare art works, manuscripts, or books; and Data Centers, for protection of computer equipment from accidental water discharge.
Pre-action systems are hybrids of wet, dry, and deluge systems, depending on the exact system goal. There are two main sub-types of pre-action systems: single interlock, and double interlock.

Foam water sprinkler systems

A foam water fire sprinkler system is a special application system, discharging a mixture of water and low expansion foam concentrate, resulting in a foam spray from the sprinkler. These systems are usually used with special hazards occupancies associated with high challenge fires, such as flammable liquids, and airport hangars. Operation is as described above, depending on the system type into which the foam is injected.

Water spray

"Water spray" systems are operationally identical to a deluge system, but the piping and discharge nozzle spray patterns are designed to protect a uniquely configured hazard, usually being three-dimensional components or equipment (i.e., as opposed to a deluge system, which is designed to cover the horizontal floor area of a room). The nozzles used may not be listed fire sprinklers, and are usually selected for a specific spray pattern to conform to the three-dimensional nature of the hazard (e.g., typical spray patterns being oval, fan, full circle, narrow jet). Examples of hazards protected by water spray systems are electrical transformers containing oil for cooling or turbo-generator bearings. Water spray systems can also be used externally on the surfaces of tanks containing flammable liquids or gases (such as hydrogen). Here the water spray is intended to cool the tank and its contents to prevent tank rupture/explosion (BLEVE) and fire spread.

Water mist systems

Water mist systems are used for special applications in which it is decided that creating a heat absorbent vapor is the primary objective. This type of system is typically used where water damage may be a concern, or where water supplies are limited. NFPA 750 defines water mist as a water spray with a droplet size of "less than 1000 microns at the minimum operation pressure of the discharge nozzle." The droplet size can be controlled by the adjusting discharge pressure through a nozzle of a fixed orifice size. By creating a mist, and equal volume of water will create a larger total surface area exposed to the fire. The larger total surface area better facilitates the transfer of heat, thus allowing more water droplets to turn to steam more quickly. A water mist, which absorbs more heat than water per unit time, due to exposed surface area, will more effectively cool the room, thus reducing the temperature of the flame.
Operation - Water mist systems can operate with the same functionality as deluge, wet pipe, dry pipe, or pre-action systems. The difference is that a water mist system uses a compressed gas as an atomizing medium, which is pumped through the sprinkler pipe. Instead of compressed gas, some systems use a high-pressure pump to pressurize the water so it atomizes as it exits the sprinkler nozzle. Systems can be applied using local application method or total flooding method, similar to Clean Agent Fire Protection Systems.

Images 

 

images for the logo

We were then told that we had to create a set of brand guideline that tell us about the brand, what can be done with things like the logo, where the logo is can be placed and mock ups of where it would be situated.



examples of brand guidelines

 these examples would help us create our own brand guidelines and give us something to follow.