We also showed the research we had been doing. We presented our work and told them what we planned on doing. So we said we were going to aim our brief at the parents because it was completely unrealistic to think students would spend that much money on these spa days.
After presenting what we had we then took over one of the pairs on our tables brief, and taking it on from where they were and saying what we would then go about doing with it.
Within the crit we were basically given charge of one of the other groups brief and we could do whatever we wanted to do with that brief.
So the feedback we received on our brief was:
I think most the feedback that was given was fair enough and me and Ant knew what we had to do, but there was some ideas that we thought were really good and something we could expand on, that idea was to use alcoholic drinks but relate them to the products of the Chamneys brand creating a juxtaposition showing people the Champneys products but also relating it to something the target audience knows about.
Some examples they gave us are below.
Now me and Ant really liked this idea, although i felt it still encouraged the use of drinking which was something they wanted to get away from, whereas they still wanted to promote the health and well being side of there brand. SO...
We are going to keep focusing in on the health and well being side of there brand and what that has to offer, but instead of using the names of there products and relating them to alcohol we are going to do it in a different way, by having the shapes of different drinks eg wine glasses, shot glasses, cocktail glasses ect and within those we would have there products creating the juxtaposition that way, saying 'want a glass of wine?' well why not try our products and have the image of there products as well. In same sense of the poster i made about being really ill form alcohol and having the relaxed image next to it, this allows for a strong advertisement campaign.
No comments:
Post a Comment