Burtenshaw, K., Mahon, N., Barfoot, C., 2011. The Fundamentals of Creative Advertising. 2nd ed. Switzerland: AVA Publishing SA.
Plessis, E.D., 2005. The Advertised Mind. Great Britian: Millward Brown and Kogan Page Limited.
East, R., 2003. The Effect of Advertising and Display. USA:Kluwer Academic Publishers.
Hollis, R., 2006. Swiss Graphic Design. United Kingdom: Laurence King Publishing Ltd.
Pricken, M., 2002. Creative Advertising Ideas and Techniques from The Worlds Best Campaigns. United Kingdom: Thames & Hudson Ltd.
Heath, R., 2001. The Hidden Power of Advertising. United Kingdom: Admap Publications.
Aynsley, J., 2001. Pioneers of Modern Graphic Design, A complete History. Great Britain: Octopus Publishing Group Ltd.
The books are piled in the order i have referenced them above.
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