Compare and Contrast

           The first image is a poster that was produced in the middle of the First World War to try and persuade people to join the army. The poster is thought provoking and attempts to get viewers to think into the future and imagine what it would be like not to have gone to the war, showing a man who looks ashamed and guilty because he didn't do anything. The poster also looks like it is trying to show that we will win the war, with the smart décor/clothing and the child who is playing with war time toys, which would be an unlikely home scenario if we were to lose the war. The second image is a very patriotic poster with the purpose of advertising an oven, the Uncle Sam Range, like the poster before it represents a wealthy family with an aspirational lifestyle. However, this poster does not make the viewer feel guilty and isn't as in your face as the first. 

            The Uncle Sam Range poster underlines the American greatness at the time and how they were superior to everyone else. This is shown through the globe which is sat at the table, this appears to represent that America 'rule the World' and with the shopping list that is on the table which lists countries and sterotypical foods which that country would eat such as Ireland and potatoes, this could be considered racist. The children in the poster with the different areas of America on corresponds with the dates on the clock that show the 100 years of independence, this symbolises that America is a united nation and appeals to the viewers patriotic side because they'll feel proud of there country. This sense of proud is continued in the other poster because the dad wants the children to feel proud of him.  

            The choice and organisation of the font of the two posters is very interesting, to start with they have both placed the type along the bottom of the poster, placing more emphasis on the picture. The type on the Uncle Sam Range is very American/ Western, this is relating to the American dream, whereas on the war poster the writing is more hand drawn making the speech seem a lot more intimate, and the question is a lot more personal with the word ‘You’ in capitals this again places the emphasis on guilt. The illustrations used are of wealthy looking families where it is centralised around the father figure on both, this is maybe because the two posters are directed at the male figure. In the Uncle Sam Range poster the man has probably been used as the central figure as during the times that this poster would have been published then it would have been the head of the household (the men) who would have been responsible for purchasing big ticket items such as ovens. In Savile Lumley's poster the man would have been the central image because he would have been the one expected to fight in the war.