Sunday 28 October 2012

Studio Brief 1 - Message & Delivery: Research


News Story and Cycling Research 

BRIEF

Create a body of visual research in response to a story, issue or theme found in the national press tomorrow, Tuesday 23rd October. 

BACKGROUND/CONSIDERATIONS

The willingness and ability to formulate informed opinions about your subject matter. 

In addition to being aware of events, concerns and popualry held opinions of the world around, also to consider the tone of voice with which they are reported. It is important to read the stories thoroughly and research issues that are raised. 

The stories can be serious, humorous, questioning, opinionated, bold or subtle 

MANDATORY REQUIREMENTS

The story, issue or theme must come form a newspaper published on Tuesday 23rd October. 

DELIVERABLES 

A body on research into the story, issue or theme of your choice. A physical copy of the newspaper. 

After receiving this brief and i had collected the newspaper there was only one story i wanted to do, being a massive sports fan and cycling fan the Lance Armstrong story was a easy choice. I picked up 2 newspapers to try and see if there was a difference in how they published the story. 



The first newspaper is the Daily Telegraph 






 This is the front page of the sport section in the daily telegraph, so they made it quite a important story. Not only this but it is made to be very serious naming the article 'SCUMBAGS', a term used to describe Lance Armstrong by the head of the UCI Pat McQuaid. So the Daily Telegraph is focusing on the negatives and is the seriousness of the story. 








This was the image and picture on the double page spread after the opening page shown above. The story is about Lance Armstrong who was a professional American cyclist, he had testicular cancer, which after recovering from, then went on to win Tour De France titles form 1999 to 2005. The Tour De France is a road race that is held in France and occasionally passes through neighbouring countries, it is well known for being a extremely gruelling race. This years race (2012) covered a distance of 2,172 miles. 

   Lance Armstrong had always had a perception of being a cheat hanging over him over the years he had raced, the story that has broken is that 7 of his team mates at the time of winning the tour titles have confessed to taking drugs, or blood doping and that they had seen or taken part in doing so with Lance Armstrong. The evidence against him was so convincing that his 7 tour titles have been taken away from him, he also might have to pay back the prize money ( £6.9m ). Armstrong is yet to admit to taking drugs, which is surprising because he claims he is innocent but is not protesting against the outcome of the trial. 



Next i started to collect things that people had said in the newspaper about the story. 


David Millar, a british cyclist and self confessed ex drug cheat himself. Said that this matter should never be forgotten, also saying, 'remove Armstrong's name from the record books, but his story should be retold as a warning to young riders'


These are a few things the head of the UCI Pat McQuaid had to say on Lance Armstrong and other cyclists. 


I next looked at the Independent 

The independent had this small article shown below which was the first section in the newspaper on Lance Armstrong, as you can see it was a very small section on him on the 9th page. This article is basically just explaining why Lance Armstrong has had his 7 tour de france titles stripped away from him. 


When you get to the sport section of the independent it is not the first page like it was in the Daily telegraph, so maybe the story wasn't being taken as seriously in this newspaper. There was however a double page spread on the story, but it was less to do with Lance Armstrong himself and more on peoples opinions, like Bradley Wiggins and then a lot of focus on the UCI president Pat McQuaid. 


Article below 





As you can see the story in the independent isn't focused on Lance Armstrong himself but more to do with other peoples opinions. The first page is about the under pressure UCI president Pat McQuaid, he was questioned about his organisation had covered up a number of Lance Armstrong positive tests that had coincided with a large donation from Armstrong himself to the UCI, a claim he rejects. 


'UCI has nothing to hide. There were no positive tests from him... Its certainly not a resignation issue' 

The next page is all about Bradley Wiggins, very little to do with Lance Armstrong, so unlike  the Daily Telegraph they are trying to turn to a positive of the sport, the british cycling hero Wiggins. The independent also looked back at when Lance Armstrong was the savour of the sport, before the allegations of doping. 


'The 1999 race became the 'Tour of Renewal' with a custom-built saviour, called Lance Armstrong'



After this i started to collect information on what other people had said about the story and other things that are happening around Lance Armstrong. Such as his live strong foundation. 


Mark Cavendish on the sport itself. 

'It doesn't happen in other sports, not because they are clean, but because its not got the structure cycling had'




United States Anti Doping Agency (USADA) on Lance Armstrong 

'a "serial" cheat who led "the most sophisticated, professional and successful doping programme that sport has ever seen"' 




Tillotson on how much Lance Armstrong may have to pay back 

'We paid a $1.5m bonus for the fourth win (in 2002), a $3m bonus for the fifth win (2003) and $5m for the sixth win (2004). Adding that together with costs and interests approaches $11m.' 




Bradley Wiggins on Lance Armstrong 

"You realise as you grow up that Father Christmas doesn't exist. That was always the case with Lance."



Asked whether Armstrong should confess, Wiggins told BBC Sport: "I think so yeah, yeah, definitely.
"But everyone knows he's a stubborn man. He has too much to lose, but the evidence speaks for itself. [It] looks overwhelming." 

All these statements were collected on BBC SPORT



After looking at these statements i started to look at some visual research into the Tour de France and cycling in general. I thought the best visual research would be info graphics. Because they provide the most information and some interesting facts. 


 www.lonelyplanet.com/the-netherlands



 http://visual.ly/le-tour-de-france

 jonmhart.blogspot.co.uk/2012/02/benefits-of-cycling-inforgrpahics.html 


http://visual.ly/tour-de-france-bradley-wiggins



Interesting cyling facts

There are about a billion bicyles in the world twice as many as cars.

Almost 400 million bicyles are in china

Air filled tyres on bikes were used before they were used on cars

The first 5 seat biycle, the quindem, was built in 1940

Informtaion collected here: Bicycle info


The term "bicycle" was not introduced until the 1860s, when it was coined in France to describe a new kind of two-wheeler with a mechanical drive

Before 1869, bicycle "tires" were largely made of iron

Fred A. Birchmore circled the globe by bicycle in 1935 at age 25. The entire trip, through Europe, Asia and the United States, covered forty thousand miles. He pedaled about 25,000 miles. The rest was traveled by boat. He wore out seven sets of tires.

About 100 million bicycles are manufactured worldwide each year

The highest speed ever achieved on a bicycle was 167.043 miles per hour

Americans use their bicycles for less than one percent of all urban trips. Europeans bike in cities a lot more often— 5 percent of all trips in Italy are on bicycle, 30 percent in the Netherlands, and seven out of eight Dutch people over age 15 have a bike.

Cyclists were the highest paid athletes in the U.S. until Babe Ruth joined the Yankees

Cycling was one of the original


This information was gathered: HERE 





  • Cyclists contribute £230 each to the economy 
  • Typical travel time for a cycle commute is 22minutes
  • The average commute is just 4miles 
  •  75% of the UK has a journey to work which takes less than 30 minutes 























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