Graphic Design A Medium For The Masses

LECTURE NOTES 

First signs of graphic design? 

Bisan and horses 
- Cave painting 

Fresco, Arena Chapel, Padva Italy 
- Visual communication 

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William Addison Dwiggins 

- What graphic design is, explanation 

Early Graphic Design consisted a lot of advertising 

• John Everette, Millias - Bubbles, Pears Soap 

• Scottish Musical review - Charles Rennie Mackintosh 

• 13th Secession exhibition 

• Simplified form starting to be established, Austria, Germany  

• Julius Giphens 
• 1925 Kandinsky, Abstract artwork - similar form El Lissitzky 

• FH Stingermore, London Underground Map - Communication - Henry (Harry) Beck 

• Simon Patterson - The Great Bear 

• Oskar Schiemmer, Bauhause - start of Graphic Design 

• Herbert Bayer 

• Piet Zuart (Dutch) Het Boek Van 
• Herbert Matter (Swiss) 

• A.M Cassandre - most important French designer between Wars

• Very different in The UK, Further behind than rest of Europe, more fine art paintings

• Germany was very modern 

• Josep Reau - Propaganda poster, interesting layout 

• V. Deni 

• G. Klucis (Russian) - Long live the USSR 

• Abram Games, Festival of Britain 

• Paul Rand - 1962, 1970, big business 

• Volkswagen adverts 

• Saul Bass 

• Ken Garland, First Things First Manifest 1964 - start of british designers coming to the forth front. 
• F.H.K Henirian, Stop Nuclear Suicide poster 1960

• Seymour Chuast/ Push Pin studio - End Bad Breath 
• Art workers Coalition, Q and babies

    

• Hipgnosis, 10cc. Deceptive Bends sleeve 
• 1977 - simplistic, shocking colours, sleeves becoming more important than music (vinyl covers)
• Peter Saville - The factory club night poster 
• New order, Blue Monday, 1983 
• 1980s, Postmodern design - Neville Brody, The force magazine covers changing type and image, layout
• David Carson 
• Public Image Limited, album sleeve 
• Peter Blake - Band sleeves - Graphic Design Making a point 
• Designers Republic - Pop will eat itself 1994
• Julian House 
• Mark Forrow, Spiritualized, Ladies and Gentlemen we are floating in space - interesting packaging
• The Coup, Party Music, Withdrawn CD cover 2001 
• Steven Heller 1991 
• Jonathan Barnbrook, Bastard typeface 1990 - Olympukes 
• Oliviero Toscani, Benetton adverts 1990-92 - shocking image, thought provoking 
• Keep Britain Tidy 
• Stop Racism within Football 
• Nike - sweat shops, Adbusters 

SUMMARY 

Graphic Design is a relatively young discipline 

Links between Graphic Design and different disciplines e.g Fine Art, Advertising are arguably becoming increasingly blurred 

Although born out of consumerist/capitalist interests, Graphic Design is arguably becoming increasingly concerned with social issues